Aileen is Director at Principia Research, and is responsible for project delivery. Aileen is a seasoned market research professional, who has spent 15 years addressing such issues as market identification, competitive intelligence planning and monitoring, product and market positioning, new product concept testing, customer needs assessment, benchmarking, advertising effectiveness and demand modeling and forecasting.

Prior to joining Principia Research, Aileen was Vice President, Market Development at The Burnham Research Group, a research firm focused on building products and manufactured goods industries. Before that, Aileen was Associate Director for the Chemicals Industry Practice of Opinion Research Corporation headquartered in Princeton, N.J. She has held numerous managerial roles with Owens-Corning Fiberglas Corporation, including Marketing Research Manager for the Insulation Division, the Roofing Products Division and the Industrial Materials (Composites) Operating Divisions.

Aileen is a British subject and holds numerous G.C.E. "O-Levels" from Oxford University, as well as a summa cum laude (valedictorian) B.S. degree in Molecular Genetics and an M.B.A. in Marketing. She has been a member of several professional associations, including the CMRA, SCIP, Construction Market Research Council, American Marketing Association and the American Statistical Association.