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Principia Partners Joint Venture Provides Full Service Financial Advisory and Transaction Expertise

EXTON, PA, May 11, 2004 -- Principia Partners, a leading market and strategic consultant to the chemicals and materials sector, and Fidelco Advisory Services, Inc., a corporate finance advisory firm with a specialty in chemicals and materials industry, are pleased to announce the creation of a joint service offering. The combined businesses offer clients a full range of services for developing and implementing value creation and maximization strategies. The announcement was made by Ken Jacobson of Principia and Mark Taffet, CEO of Millburn, NJ based Fidelco Advisory Services.

The Principia/Fidelco collaboration brings objective industry expertise and a track record of success to companies that are seeking to develop and implement growth strategies and those business that are focused on value maximization.

The Principia/Fidelco service offering fills the void created by the separation of the investment banking and analyst functions within Wall Street firms. Although effective in joining transaction execution skills with specific industry expertise, combining those functions caused conflicts of interest that created strategies driven by short term stock market perceptions and distortions in transaction and market valuations.

"Transactions must be viewed in the context of a client's overall strategy and goals," said Fidelco's Taffet. "For companies seeking growth, together we offer a full range of services from analyzing their commercial, technical and financial capabilities and requirements to developing and implementing a strategic growth plan. Clients seeking to develop liquidity will look to us to achieve maximum value through the completion of corporate sales and divestitures."

"Too often, companies engage consultants to examine markets and technologies in a vacuum, without considering what may be achievable in real-time" said Ken Jacobson of Principia. "Our service will combine Principia's market intelligence and experience with a corporate finance firm focused on completing strategic transactions for corporate clients. This will permit our clients to develop and implement strategies with the best opportunity to enhance value."

The Principia/Fidelco service offering includes:
  • Business portfolio evaluations
  • Corporate sales and divestitures
  • Mergers and acquisition management, including
    • Market and technology review and analysis
    • Target identification and evaluation
    • Valuation, transaction structuring and negotiation assistance
    • Acquisition financing
    • Acquisition due diligence
  • Private debt and equity raising
About Principia Partners

Principia Partners is an international business consulting firm serving manufacturing companies in the specialty chemicals, plastics, packaging, building products, and metals industries. Principia has conducted more than 100 acquisition projects for Fortune 500 domestic and international clientele. Mr. Jacobson was formerly lead strategic planning executive of a Fortune 500 manufacturing firm. He has completed 14 transactions with revenues over $600 million spanning joint ventures, acquisitions and divestitures in North America, Europe and China.

About Fidelco Advisory Services

Fidelco Advisory Services, Inc. is a full service corporate finance advisory firm located in Millburn, New Jersey. Fidelco's clients include middle market companies, larger groups with middle market transaction requirements and private equity groups. Providing clients with assistance in corporate sales and divestitures, mergers, acquisitions, joint ventures and private debt and equity financing are among the services offered by Fidelco. Fidelco has a strong track record in the chemicals and materials industry, in both domestic and cross-border transactions.

SOURCE: Principia Partners and Fidelco Advisory Services

Contact:

Principia Partners
Ken Jacobson
(770) 490-7567
Email: KJacobson@PrincipiaConsulting.com

Fidelco Advisory Services, Inc.
Mark S. Taffet
(973) 467-4300
Email: mtaffet@fidelco.com


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