EXTON, PA, August 15, 2005 /-Principia Partners, globally recognized for its unrivaled wood-plastic and natural fiber composites industry knowledge, will be hosting the second annual conference on this subject on October 24 to 26, 2005 at the Hyatt Regency Baltimore Inner Harbor Hotel in Baltimore, MD. This event draws on some of the most knowledgeable commercial and technical experts to share their perspectives and developments on a variety of business issues facing this industry.

Jim Morton, Senior Partner, says, "We are extremely pleased about the breadth and depth that this bigger and better event will provide to all attendees. In addition to an exciting lineup of experts presenting their views about these fast-growing industry segments, Principia will moderate two end-user panel discussions over the three-day event."

The first panel consists of a dynamic panel group discussion to address the needs of the marketplace. Some of the leading builders and decking contractors in the United States have been assembled to speak about how wood-plastic composites are incorporated into their businesses, and what's needed to increase the level of use for these products.

The panel will be providing insights about the needs of these builders and decking contractor with coverage of key issues like:

• How can the selling process to consumers be improved?
• How do you differentiate your business through composite decking?
• What product improvements are needed?
• Why do different regions want different products?
• Where can composites go beyond decking?

A second panel will focus on market channel dynamics, ranging from a formal presentation on how the Internet represents a viable way to reach the market to another dynamic group discussion through a panel of various distribution channel participants including Huttig Building Products, Harvey Industries, Weyerhaeuser Building Products, Guthrie Lumber Sales, and Stock Building Supply. Key topics to be addressed by the panelists include:

• How can composites differentiate from one another?
• What does it take to serve the different market channels?
• How do different regions need to be served?
• What kind of partnering is required in the future?
• What lessons have been learned in selling composite decking?

In addition, over two dozen companies including raw materials, equipment, and processing leaders will exhibit their latest product and service offerings aimed at the wood-plastic and natural composites industry. The exhibition gives attendees an opportunity to discuss first-hand their specific needs and interests with these various suppliers.

Principia Partners is an international business consulting firm serving the plastics, building products, packaging, metals, minerals, and specialty chemicals industries. For more information about the conference, visit the website at www.PrincipiaConferences.com. For more information about Principia, visit the company's web site at www.PrincipiaConsulting.com.

Media contact:
Principia Partners
James Morton
484/459-2239
JMorton@PrincipiaConsulting.com