Marketing consulting for companies seeking
growth in building materials and chemicals
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Our Mission

Business growth is not only essential; it is within grasp with the right knowledge and foresight providing the direction. Principia delivers added value for its clients in building materials and chemicals by leveraging our focus to achieve a high rate of client success.

Our work produces actionable results for clients seeking to grow revenue, market share and profit margin. Principia clientele includes leaders in the product categories and industry segments we serve.

Our Focus

Building Materials

A unique in-depth understanding of the industry, from raw material to distribution, from installers to property owners. Learn More

Chemicals

Expertise that touches all steps in the complex chemical industry value chain to help achieve business growth. Learn More

Featured Survey

featured survey

State of the Residential Construction Industry

Principia surveyed 171 C-level executives across three key segments of the construction industry: building product manufacturers, distributors and builders.

All respondents expect next year to show a slight rebound of around 3% to 5%, which has been the perennial hope of the last few years. Learn More