Lumberyard Market Research Panel

This unique service provides ongoing market feedback for manufacturers in the building products industry, for whom lumberyards of all types represent a key distribution channel.

Principia recruits and maintains a group of over 1,000 key branch managers and sales managers in lumberyards in North America. This group is committed to being accessible and to answer questions on a periodic basis through the year. For manufacturers of building products, interaction with statistically projectable groups of lumberyard managers is just a phone call away.

The Lumberyard Market Research Panel provides credible answers to your specific questions and issues, making it a cost effective research tool that provides timely and reliable results for a variety of needs.

• Understand what market trends and issues are affecting or will affect your product.
• Test the impact of critical strategic ideas before decisions are made.
• Uncover the need for new, different or refined product features.
• Determine the role and value of current or considered promotional materials.
• Copy-test advertising messages before a campaign is launched.
• Know what competitors are doing or are planning to do.

Materials forming the focus in lumberyards include:

Cladding		Millwork
Decking / Railing		OSB / Plywood
Dimensional lumber		Pipe and Conduit
Doors		Roofing
Drywall		Siding
Exterior trim		Windows
Insulation

...and others

View Brochure and Subscription Information (PDF Format)