Composite Decking: '04 vs '05

In 2005 something happened in the Composite Decking market that was obvious to those involved in all tiers of the industry

Going into 2005 the Composite Decking industry was on pace for yet another record year of growth, but then momentum slowed and ultimately the market experienced declines in the rate of growth in excess of 30%, compared to 2004. What are the reasons behind the softer-than expected performance?

Principia Partners, recognized thought leader in the Composite Decking industry, conducted an important diagnostic and analytical review of 2005, with a look ahead at what the industry can expect in 2006 and into the near term future. The report uses 2004 as a benchmark and investigate the drivers of 2005 market performance, with an eye toward identifying factors that will also likely affect the market in future years.

Was 2005 composite decking market performance a blip or a trend: What happened?

• Did the adoption rate of the composite decking market begin slowing? If so, why?
• Have key market drivers shifted?
• Did competing materials grab market share?
• What are the implications of a slower growth curve?
• Was there a shift in decking distribution channels?
• Did the market experience capacity related issues?
• Were dealer inventories too high?
• Are dealers and/or distributors confused about which brands to carry v. stock?
• What external economic factors contributed to the slowdown?

This exclusive and unique study answers these questions, and more, which are extremely relevant even beyond the 2006 planning and selling season.

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