Principia provides a comprehensive update to its benchmark 2001 analysis of the North American market for decking materials.
Composite decking has become a large established category of building products, particularly for decks, railing systems and related structures. Dozens of companies in the plastics, building products and forest products industries are battling for position in this rapidly growing market for wood replacment in residential decking.
This study provides a current and future perspective on the market for all decking and railing material types, and addresses a range of key business issues.
Among these are: What is the current line-up for composite decking and railing, and how has market share shifted among material types and suppliers over the past three years? How will market structure changes most likely affect growth for both new and established producers? How will new technologies reduce cost and improve product performance for composite decking and railing?
Subscribers will have new insights on supplier strategies and approaches to market; channels of distribution to key markets and regions; changing trends in product substitution; shifts in market share among producers.
