Residential Siding & Trim 2008

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Study Background
This is the 2nd edition of Principia's detailed commercial-oriented assessment of the North American market for residential siding and exterior trim products. This study is especially timely, as companies look past current conditions and jockey for position in anticipation of the inevitable rebound.

Siding and exterior trim, currently a $9 billion market, deliver residential curb appeal, with many choices for the dealer and consumer. Key market drivers continue to be ease of installation, natural appearance, life cycle cost and low maintenance, but much has changed in siding and trim.

Industry Under Pressure
Conditions have forced nearly a dozen vinyl, engineered wood and fiber cement siding plants to shut down, while new entrants in PVC trim coincided with the overall slowdown leading to increased competition in this trim category. Across the board, changes in ownership signal a market in flux.

Mineral and cementitious materials, including stucco and manufactured stone, are growth segments in siding at the expense of vinyl and wood. In spite of soaring raw material and energy costs, savvy industry participants see the slowdown as an opportunity to get the attention of specifiers with fresh offerings.

What strategies will emerge as winning formulas when the turnaround comes? What should participants be planning right now? How will distribution be affected by new products and players? How will demand look after the prolonged housing downturn?

Product Styles and Material Types in Focus

Siding category

• Lap (clapboard)
• Board and batten
• Shingle
• Stucco
• Brick/stone

Trim category

• Corner posts
• Door & window surrounds
• Fascia
• Quoins
• Rake & frieze boards
• Shutters
• Trimboards & sheetstock

Materials

• Brick
• EIFS
• Engineered wood
• Fiber cement
• Manufactured stone and brick veneer
• Metal
• Polypropylene
• Polystyrene
• Polyurethane
• PVC (cellular and rigid)
• Stone
• Stucco
• Wood
• Wood-plastic composites

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