Research
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Build Customer Loyalty

Improve every facet of the customer experience

Increase Retention and Share

Customer experience has a direct impact on overall loyalty and future purchase behavior. Understanding how you rank against your peer set and customer expectations provides clarity on your overall performance.

A market-based customer-facing strategy considers distinct customer segments with different needs. Measuring the customer experience leads to lasting relationships based on delivering value.

Looking to:

  • Clarify your value drivers
  • Align your performance with customer expectations
  • Develop a customer-centric organization
  • Improve retention and sales
Case Study

Customer-Facing Strategy in Roofing

A leading roofing wholesaler was losing share in several of its key markets and needed an updated view of its value drivers to increase retention and regain share.

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Find Opportunities to Grow Your Business

Challenges and Opportunities
  • What drives the product decision, and ultimately brand choice?
  • How can you increase sales with existing customers?
  • Are you at risk of losing share at any customer?
  • What can you do to differentiate from competitors?
How We Support Decision Making
  • Understand the buying process and customer journey
  • Find the best prospective customers
  • Grow share of customer wallet
  • Increase customer loyalty and retention rate
  • Improve customer experience with enhanced product and service
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From market insights to business strategies, we’re ready to discuss your needs.

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