Research
Consulting

Build Customer Loyalty

Improve every facet of the customer experience

Increase Retention and Share

Customer experience has a direct impact on overall loyalty and future purchase behavior. Understanding how you rank against your peer set and customer expectations provides clarity on your overall performance.

A market-based customer-facing strategy considers distinct customer segments with different needs. Measuring the customer experience leads to lasting relationships based on delivering value.

Looking to:

  • Clarify your value drivers
  • Align your performance with customer expectations
  • Develop a customer-centric organization
  • Improve retention and sales

Our Approach
Every engagement leverages our institutional knowledge and ongoing monitoring of residential and construction markets. We balance supply and demand, examine the competitive landscape, and capture the voice of the customer from primary research, including in-depth phone interviews and large-scale phone and web surveys. Our team of functional and industry experts analyze the data and synthesize to form our perspectives on growth opportunities for your business. LEARN MORE

Case Study

Customer-Facing Strategy in Roofing

A leading roofing wholesaler was losing share in several of its key markets and needed an updated view of its value drivers to increase retention and regain share.

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Find Opportunities to Grow Your Business

Challenges and Opportunities
  • What drives the product decision, and ultimately brand choice?
  • How can you increase sales with existing customers?
  • Are you at risk of losing share at any customer?
  • What can you do to differentiate from competitors?
How We Support Decision Making
  • Understand the buying process and customer journey
  • Find the best prospective customers
  • Grow share of customer wallet
  • Increase customer loyalty and retention rate
  • Improve customer experience with enhanced product and service
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From market insights to business strategies, we’re ready to discuss your needs.

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