Diversification Through Market Discovery


A major building products company seeking to diversify its product portfolio was interested in commercial waterproofing given this market’s ability to manage margin performance through industry cycles.


Principia’s Waterproofing in Commercial Construction provided the client with an understanding of what products are used, current and projected demand for each product, companies supplying these products and their share, channels to market, and the key drivers and trends impacting future demand. A target list of companies for potential acquisition was developed for corporate development to pursue.


The client acquired a leading supplier of waterproofing products that complemented its traditional product portfolio and is planning to make additional acquisitions to grow this business platform within the company.

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