A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.
Conducted an opportunity assessment across five markets covering 15 end use segments. Screened each segment according to market attractiveness and company fit criteria. Conducted interviews to leverage Voice of Customer feedback in identifying the best areas for future business investment. Evaluated best opportunities, developed the business case, including future financial returns.
The client invested in three related market segments and generated $90 million in new annual sales in year two of its five-year growth plan.