New Opportunities for Solid Surface Countertops


A multinational supplier of solid surfaces sought to expand sales through new markets with an annual revenue goal of $150 million from new segments over a five-year period.


An assessment was conducted across 5 markets, and then further divided each into a total of 15 segments. Each segment was rated and ranked according to its unmet customer needs, size, growth, and other criteria developed from primary research across the value chain to identify the best areas for further discovery and assessment.


The Client invested in three market segments and generated new annual sales of over $90 million in year two of its five-year growth plan.

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