Case Studies

From cabinets to countertops to windows and doors, Principia's range of industry experience is simply unsurpassed.

Regional Demand Assessment for a New Product

A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a new product and what share could be captured in specific target markets.

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Acquisition Identification and Screening in Metal Roofing

An investor was interested in participating in the fast-growing metal roofing market and needed a better understanding of the size and growth of the opportunity. In addition, the company wanted to develop a starting list of potential investments to enter the business.

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Evaluation of Distribution Network for Growth

A manufacturer of siding wanted to accelerate growth of its business and needed an assessment of the relative strengths and weaknesses of its current distribution network.

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Strategic Positioning in Two-Step Distribution

A two-step distributor was interested in evaluating its current go-to-market strategy with respect to product portfolio, regional footprint and overall business model in an effort to accelerate growth.

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New Flooring Product Introduction

A major flooring manufacturer sought to validate the likely acceptance for a new product among flooring installers and property owners.

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Channel Strategy to Effectively Serve Big Box Retail

A leading decking manufacturer believed it was under performing on its strategy to sell through the big box channel.

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Customer-Facing Strategy in Roofing

A leading roofing wholesaler was losing share in several of its key markets and needed an updated view of its value drivers to increase retention and regain share.

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New Opportunities for Commercial Interiors Markets

A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.

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Due Diligence of Building Products Producer

A private equity investor group needed a detailed business analysis of an acquisition target’s building products business.

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Realigned Pricing Strategy in Laminate Countertops

A leading supplier of high-pressure laminate countertops sought to expand its margins through product repositioning with value-based pricing.

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