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Product Portfolio Evaluation in Commercial Insulation

Situation

A manufacturer of foam board insulation sought to assess the best options to increase revenues in commercial applications by expanding its product portfolio beyond EPS.

Approach

Principia’s Commercial Insulation data product benchmarked the market size, and segmented the market by building type, application and region among several segmentation parameters. The client was able to see the relative demand for each foam product including XPS, polyiso, and spray polyurethane foam in each application. In addition, consideration was given to the degree of supplier concentration and whether there was an opportunity to greenfield a new facility or acquire a current participant in the market.


Outcome

The client proceeded with recommended options and expanded into a new material approximately doubling the addressable market within its geographic region.

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