Research
Consulting

Regional Demand Assessment for a New Product

Situation

A leading manufacturer of weather resistant barriers wanted to understand the addressable market for a new product and what share could be captured in specific target markets.

Approach

The client used Principia’s Weather Resistant Barriers report to determine how each competitor reached the market at a channel and region level. All distribution locations for each competitor were identified to find coverage gaps and target specific distribution partners for product placement to capture share.


Outcome

The client rolled out its new product and picked up several key new distribution points where market coverage gaps were identified.

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