Client Need

A well-defined go-to-market strategy ensures that distribution channels are developed and managed to effectively and efficiently meet customer needs. We work with you to:

  • Evaluate competitive overlap or coverage gaps
  • Assess the impact of channel dynamics on your market strategy
  • Align your channel resources to capture market opportunity
  • Develop alternate routes to market and avoid potential channel conflict
  • Measure cost to serve and support based on customer need
  • Map distribution networks

Client Impact

How to reach and serve customers while managing your resources is a delicate balancing act. We can help define routes to market, where value is created and what it takes to deliver against the customer need.

Typical Program Elements include:

Category Management
Channel Mix & Effectiveness
Unique Selling Proposition
Share of Wallet Strategies
Resource Deployment

Case Studies

Go-to-Market Strategy in Lumber

Situation: A leading supplier of sheathing and engineered lumber including I-joists and LVL was interested… Read More

Big Box Retail: Improving Strategic Performance

Situation: A leading exterior building products producer believed its strategy to serve the Big Box… Read More


A printable version of our go-to-market strategy capabilities is available for download.

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