Client Need

Principia starts with an independent view of your existing sales data to set the baseline, followed by price sensitivity analyses with key customer types before developing a winning pricing strategy for each segment of the market. We work with you to:

  • Gain higher portion of customer spend and market share
  • Identify price sensitivity and potential impact
  • Rebalance product mix to drive profitability
  • Segment profitable customers from unprofitable accounts
  • Create new pricing behavior within and outside the organization
  • Set pricing to optimize margins

Client Impact

The right pricing action can deliver bottom line results quickly and consistently. We can
create pricing programs to achieve revenue and margin impact for your business.

Typical Program Elements include:

Case Studies

Realigned Pricing Strategy in Laminate Countertops

Situation: A leading supplier of high-pressure laminate countertops sought to expand its margins through product… Read More

Pricing Strategy for New Decking Product

Situation: A leading building products company desired to increase its category share and build barriers… Read More


A printable version of our pricing strategy capabilities is available for download.

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