productpositioning

Client Need

How you position your product and service offering with each customer type is critical to market success. Principia works with you on new and existing product and service improvements to:

  • Develop or refine your existing value proposition
  • Position new products and services for market introduction
  • Reposition existing products by quantifying customer value
  • Drive commercialization path tailored to customer defined need
  • Forecast new product acceptance with confidence
  • Develop differentiated customer messaging

Client Impact

A well-defined product strategy begins with aligning product needs with the real drivers of purchase decision. We can help position and align your product and service offering with each customer group and develop unique positioning given the value delivered.

Typical Program Elements include:

Product/Service Attribute Values
Defined Value Proposition
Customer Segmentation
Projected Demand Curves
Product-Price Scenarios

Case Studies

Wood Siding and Trim New Product Introduction

Situation: A multi-national company sought to quantify the potential value of product performance improvements in… Read More

New Wall Panel Product Introduction

Situation: A leading building materials company sought to quantify the potential value of product performance… Read More

Printable View

A printable version of our product positioning capabilities is available for download.

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