Consulting Research

Principia uses its industry expertise and access in the cabinet market and countertop market to help its clients meet challenges and attain ambitious goals.  In recent years, Principia has helped suppliers and distributors assess the shift to engineered quartz from other kitchen and bath countertop materials and the impact on their product lines.

  • How do you discover new customer needs to impact your company’s growth?
  • Are you monitoring industry trends on an ongoing basis with all influencers and decision makers?
  • Are you able to track shifts in demand and share for your products in key markets?

Research


DemandBuilder®

Provides the capability to analyze market size and share customized to your needs


SupplyBuilder®

Delivers a detailed view of product distribution and supply


GrowthBuilder®

Presents a rolling three year forecast supported by Voice of the Customer insights


Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Cabinets • Countertops • Engineered quartz • Solid surface • Granite • High-pressure laminate • Hardware

Consulting

For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Realigned Pricing Strategy in Laminate Countertops

Situation: A leading supplier of high-pressure laminate countertops sought to expand its margins through product… Read More

New Opportunities for Solid Surfaces Markets

Situation:  A multinational supplier of solid surfaces sought to expand sales through new markets. Client… Read More

Market Insights

KITCHENS DRIVING CABINET DEMAND BASED ON LIFESTYLE TRENDS AND RESALE VALUE

Cabinet Demand Reached $14 Billion in 2015 Cabinet Channel Revenues Balanced Between Remodeling and New… Read More