Principia uses its industry expertise and access to the construction chemicals market to help its clients meet challenges and attain their goals. One example involved helping a chemical company understand how their product improved performance not only for their customers’ process and products but also the direct benefits to each part of the supply chain.
- What visibility do you have beyond your point-of-sale customer through the value chain?
- Do you understand early adopter requirements which end up becoming industry standards?
- What’s the end market outlook and likely impact on demand for your company’s products?