Consulting Research

Principia uses its industry expertise and  access to the decking market and railing market to help its clients meet challenges and exceed expectations. For example Principia has helped suppliers and distributors evaluate the shift from wood to composites based on homeowner desire for low-maintenance products.

  • What pricing strategies do you use to drive volume, margin, and mix?
  • How are you identifying growth opportunities in existing or new products and markets?
  • What benefits do you offer to justify the cost of switching suppliers?



Analyze market size and share for pinpoint marketing and selling


Develop detailed view of industry supply from manufacturer through distribution


Forecast growth based on market insights from voice of the customer feedback

Industry Reports

Provides market insights and intelligence for effective strategic planning

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Aluminum • Cedar and redwood • Cellular vinyl • Hardwoods • Hollow vinyl • Pressure-treated lumber • Stainless steel • Wood-plastic composites


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Two-Step Distribution: Redefining the Strategy

Situation: A leading building products company was underperforming in serving its two-step distributors. The company… Read More

Customer Experience Strategy in the Railing Market

Situation: A manufacturer realized that a shift in the railing market from one product type… Read More

Pricing Strategy for New Decking Product

Situation: A leading building products company desired to increase its category share and build barriers… Read More

Market Insights

Wood-Alternative Decking Still Has Room To Grow

Penetration Regaining Speed Wood-alternative decking sales, including wood-plastic composites and cellular PVC products, took off… Read More