Consulting Research

Principia uses its industry expertise and access to the insulation market to help clients meet challenges and attain ambitious goals. In one case, Principia segmented the insulation contractor base to identify opportunities for exterior wall insulation based on new code requirements for continuous insulation.

  • Have you assessed strategies and tactics to use under different growth scenarios?
  • How well do you compare to your competition in delivering products and services that customers value?
  • What share of your customer’s spend have you captured and is more available?



Analyze market size and share for pinpoint marketing and selling


Develop detailed view of industry supply from manufacturer through distribution


Forecast growth based on market insights from voice of the customer feedback

Industry Reports

Provides market insights and intelligence for effective strategic planning

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Products: Cellulose • Expanded polystyrene (EPS) • Extruded polystyrene (XPS) • Fiberglass • Polyisocyanurate (ISO) • Rock wool • Spray polyurethane foam (SPF)

Applications: Attic • Exterior wall • Floor and ceiling • Foundation • Roof • Wall


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Regional Market Assessment for Commercial Insulation

Situation: A manufacturer of insulation sought to assess the best options to increase revenues in… Read More

Market Insights

Success in High-Growth SPF Market Not Just About Integrated Supply Position

Methylene diphenyl diisocyanate (MDI) is used to produce spray polyurethane foam (SPF) used in range… Read More

Despite Milder Winters, Insulation Demand Sizzles In the Sunbelt

Codifying Climate The International Energy Conservation Code (IECC) is commonly used by state and municipal… Read More