Principia uses its industry expertise and access to the lumber market to help clients meet challenges and attain their goals. For one such client, Principia assessed the opportunities to influence specification changes within the A&D community for wood-framed buildings in commercial construction for a new engineered wood product.
- How effective is your product pull-through strategy with your downstream customers?
- Does your performance match up with the user need to capture and retain these customers?
- What is your value proposition and does it resonate with customers to differentiate from market competition?