Consulting Research

Principia uses its industry expertise and access to the lumber market to help clients meet challenges and attain their goals. For one such client, Principia assessed the opportunities to influence specification changes within the A&D community for wood-framed buildings in commercial construction for a new engineered wood product.

  • How effective is your product pull-through strategy with your downstream customers?
  • Does your performance match up with the user need to capture and retain these customers?
  • What is your value proposition and does it resonate with customers to differentiate from market competition?



Provides the capability to analyze market size and share customized to your needs


Delivers a detailed view of product distribution and supply


Presents a rolling three year forecast supported by Voice of the Customer insights

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Dimensional lumber (framing lumber, treated lumber) • Cross-laminated timber (CLT) • Glued laminated timber (glulam) •  Laminated veneer lumber (LVL) •  MDF and particleboard •  Parallel strand lumber (PSL) •  Structural panels (OSB, plywood)


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Go-to-Market Strategy in Lumber

Situation: A leading supplier of sheathing and engineered lumber including I-joists and LVL was interested… Read More

Market Insights

Greatest Growth Opportunities for Lumberyards in South and West

The historical geographic concentration of housing in the United States clashes with current and projected lumberyard revenue.