Consulting Research

Principia uses its industry expertise and access to the plumbing fixtures market to help its clients meet challenges and attain their goals. For a major manufacturer, Principia assessed increasing homeowner value placed on high-end faucet finishes, designs, and features for a new product launch.

  • Is your sales force structured and equipped to capture full potential in each sales territory?
  • Do you know all of your potential customers to arrive at total addressable market?
  • Do you have an accurate view of projected product demand to allocate resources effectively?


Market Coverage

Products: Bathtubs and showers • Faucets • Hot tubs and spas • Sinks • Toilets

Materials: Cast iron • Fiberglass • Porcelain • Solid surface • Steel • Vitreous china


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Product Positioning in Plumbing Fixtures Market

Situation: A major manufacturer of plumbing fixtures needed to better understand the purchasing decision process… Read More

Market Insights

Faucets Represent a Small but Thoughtful Spend in a Kitchen Remodel

Kitchen remodels usually rank near the top of homeowner projects completed every year, nearing 2… Read More