Consulting Research

Principia uses its roofing-industry expertise and access to the roofing market to help its clients answer tough questions and achieve their goals. For example, Principia recently assessed key factors driving roofing contractor loyalty to combat today’s price-driven switching from one distributor to another and create a capture, penetration, and retention strategy.

  • Are you able to pinpoint your market share and revenue potential in your specific geographies?
  • Who are your most profitable and least profitable customers, segments, and product lines?
  • What are the most effective strategies to change channel-pricing programs?



Analyze market size and share for pinpoint marketing and selling


Develop detailed view of industry supply from manufacturer through distribution


Forecast growth based on market insights from voice of the customer feedback

Industry Reports

Provides market insights and intelligence for effective strategic planning

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Products: Low slope • Steep slope

Materials: Asphalt • Built-up roofing (BUR) • Lightweight concrete • Metal
Modified bitumen • Single-ply • Slate • Spray polyurethane foam (SPF) • Tile • Wood


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Market Position and Customer Experience Assessment in Commercial Roofing

Situation: A specialty roofing manufacturer felt it was not leveraging its overall market position as… Read More

Roofing Product Introduction

Situation: A major roofing product company sought to identify the likely conversion rate for a… Read More

Market Insights

Metal Roofing Market Strong and Building Momentum

The 2017 North American metal roofing market is a $3.3 billion industry at the manufacturer… Read More

Metal Roofing Market: Three Things That May Surprise You

Metal roofing is projected to grow faster than any other roofing product overall.  In fact,… Read More


Principia recently published its report on the liquid applied roofing market and identified 5 key… Read More