Principia uses its industry expertise and access to the siding and cladding market to help its clients meet challenges and attain their goals. In one case, Principia developed a product and price strategy for a siding manufacturer competing in the hotly contested share battle in lap siding between vinyl, fiber cement, and engineered wood.
- Do you know all of your potential customers to arrive at total addressable market?
- Do you measure your company’s “vitality index”––the percentage of sales from new products in the last 3 years and its impact on your profitability?
- How do you expand distribution and manage channel conflict at the customer level?