Consulting Research

Principia uses its industry expertise and access to the walls and ceilings market to help its clients meet challenges and attain their goals. Recently, Principia helped suppliers and distributors evaluate applications for moisture-resistant drywall for kitchen and bath.

  • Do you have a formal corporate growth process to define expansion opportunities?
  • What are the resources necessary to assess the best distribution channels to market?
  • Are you in touch with your customer’s overall experience?


Market Coverage

Ceilings: Direct applied • Drop

Walls: Drywall

Materials: Fiberglass • Gypsum • Metal • Plaster • Rock wool


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

New Wall Panel Product Introduction

Situation: A leading building materials company sought to quantify the potential value of product performance… Read More

Market Insights

Where is There an Opportunity for Drywall Manufacturers to Grow?

Glass mat products are potentially the most profitable and fastest growing segment of the drywall… Read More