Consulting Research

Principia can help you find answers to the toughest business questions and make smart decisions in the weather resistant barriers market. For example, Principia validated builder need for improved building-envelope protection and the value placed by homeowners in higher performance systems.

  • What’s your strategy for customer acquisition and retention?
  • What aspects of your strategy position you for sustainable advantage and long-term value?
  • How does your business grow when existing channels do not deliver results?



Analyze market size and share for pinpoint marketing and selling


Develop detailed view of industry supply from manufacturer through distribution


Forecast growth based on market insights from voice of the customer feedback

Industry Reports

Provides market insights and intelligence for effective strategic planning

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Applications: Door • Roof • Wall • Window

Products: Building paper • Flashing and tapes • Fluid applied and self-adhered membranes • Insulating boardstock • Pre-wrapped sheathing • Rainscreens • Roofing felt • Spray polyurethane foam (SPF) • Underlayment • Wraps or sheets


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Customer Loyalty In Weather Resistant Barriers

Situation: A supplier of weather resistant barrier products desired to measure its customer strength tied to… Read More

Market Insights

Weather Resistant Barriers Market: Capturing Market Share

Total demand for weather resistant barriers in North America was valued at $4 billion based… Read More


Roofing Dominates Demand Demand for weather resistant barriers reached $4 billion in the North American… Read More