Consulting Research

Principia uses its industry expertise and access to the window market and door market to help its clients meet challenges and attain their goals. In one case, Principia assisted  window suppliers with regional expansion strategies to take advantage of increased demand for high energy efficient windows.

  • How does your overall business strategy tie into projected market direction?
  • How do you define your customers’ unmet needs for products and services?
  • Do you have the right balance of strategic vision and granularity to fulfill your objectives?



Analyze market size and share for pinpoint marketing and selling


Develop detailed view of industry supply from manufacturer through distribution


Forecast growth based on market insights from voice of the customer feedback

Industry Reports

Provides market insights and intelligence for effective strategic planning

Market Data on Demand

Get customized market data you need, when you need it

Market Coverage

Products: Entry doors • Garage doors • Interior doors • Patio doors • Windows

Materials: Aluminum • Aluminum clad wood • Fiberglass and composite • Steel • Vinyl • Vinyl clad wood • Wood


For senior management at building materials companies seeking fresh insight or sharper strategies, Principia offers a principal-to-principal consulting experience. This approach ensures discussion and insight of the very highest level.

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Case Studies

Specialty Chemicals in the Fenestration Category

Situation: A specialty chemicals producer wanted to offer its coatings and adhesives raw materials to… Read More

Market Insights

Windows Market: U.S. Windows Demand Forecast to Grow to $15 Billion by 2019

Overall Demand Increase of 4% Annually Over 2016 Overall windows demand is forecast to increase… Read More

Multi-Channel Distribution Is The Norm In Windows

Windows Utilize Multi-Channel Distribution The distribution of windows is one of the more complex networks… Read More