The 2017 North American metal roofing market is a $3.3 billion industry at the manufacturer factory gate level according to Principia Consulting’s latest industry report. The study includes standing seam, corrugated/ribbed panels, and specialty panels, but excludes cladding and pre-engineered metal buildings. Demand originates roughly equally from residential and commercial markets with commercial (including agricultural structures) accounting for slightly more than half.
Metal Roofing Market Strong and Building Momentum
By all accounts among metal roofing manufacturers, 2017 was a notably strong year for metal roofing and expectations point to another record year in 2018, particularly since some of the growing pains of 2017 have been assimilated and the supply chain is stronger for it. As Casey Olson, Principia’s roofing Industry Analyst, points out, “Among the metal roofing contractors surveyed, virtually everyone expects metal roofing to grow significantly over the next three years and suppliers echo these expectations. Growth will be driven by expansion in both commercial and residential markets as well as by increasing acceptance of metal roofing among property owners as they come to more fully appreciate the robust performance of metal roofing and significant cost savings over the life of a roof.” With a CAGR of 7%, metal roofing is expected to reach $4 billion by 2020.
Dominant Channel is Direct to Contractors
Unlike the general roofing market where the specialty 1-step channel dominates product distribution, half of metal roofing products flow directly from the manufacturer to the contractor or installer. A significant portion of this is through the job-site roll-forming function where manufacturers and contractors produce the metal roof panels on-site to specifications on portable roll-forming machines. Not only does this delivery method streamline the supply chain, it allows for greater flexibility in design which architects and specifiers report to be an appealing advantage of metal roofing.
Principia’s Metal Roofing 2018 Industry Report
The Metal Roofing 2018 Industry Report includes market demand by census region and division and is segmented by product type, metal substrate, finish, and fastener, as well as by construction market (residential versus commercial), construction type (new versus repair and remodel), building type, and distribution channel. Using 2017 as a baseline year, the report provides forecasts through 2020 and draws upon interviews with 650 manufacturers, dealers, contractors, and builders as well as commercial property owners and managers and homeowners.
To purchase the report or learn more about the scope and content covered, please contact Frank Dix, Director of Business Development at fdix@principiaconsulting.com.
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Brooke Cowell
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