State of Residential Siding & Trim Industry
Residential siding and trim demand in North America reached a factory gate value of $6.5 billion in 2013 and will grow to over $8 billion in the coming years. An improving economy will boost new home construction to over one million units in 2014 and as high as 1.5 million units by 2016.

Economic growth will also drive demand for siding and trim in the residential remodeling sector. With more money to spend, an increasing number of homeowners will look to make necessary renovations to their homes. Many of which will include complete siding and trim replacements to upgrade outdated colors, designs and materials.

Newly adopted residential building codes and consumers’ desire for more energy efficient households both serve as driving factors even when it comes to siding material selection. More homeowners are focusing on life-cycle costs and looking at energy efficient structures with sustainable designs. Consumers are also more likely to hold on to properties for longer periods of time and as a result, their focus has shifted from the initial cost of installation to long-term cost savings produced by low maintenance and energy efficient materials.

Aesthetics also play an important role in siding and trim demand. Many homeowners are looking for unique exterior designs that feature mixing and matching of materials like lap siding and stone veneer or brick. The demand for cost-effective products with improved durability and energy-efficient qualities that can mimic the appearance of high-end materials like cedar is growing as well.

The trending color palette is also changing from pastels and deep earth tones and cycling back to darker colors. Darker trend colors are increasingly popular in lap siding and trim materials such as vinyl, fiber cement and engineered wood. In the large replacement markets of the Northeast, Midwest and Southeast, lap siding and trim materials will likely benefit from this trend.

Siding and trim distribution is also changing. The recession caused many distributors and dealers to reduce inventory investment and it’s unlikely that channel inventory will return to prerecession levels. Growth in siding and trim demand combined with lower inventory levels results in slower material delivery and create opportunities for manufacturers to directly serve the market.

Report Scope
The report focuses on residential siding & trim in North America, including the United States and Canada.

Report Format

  • Executive Summary – Summary of current market size, trends and developments, keys for future success and outlook
  • Siding & Trim Products Review – A review of siding & trim products, along with recent product advances and developments
  • Market Assessment – A thorough analysis of demand in North America will provide the baseline. A three-year projection will provide insights into how demand is most likely to shift by material, channel and region
  • Business Assessment – A realistic business assessment to help define industry opportunities

Using the Report

Residential Siding & Trim 2014 provides a vital baseline analysis for forecasting and business planning for current and new industry participants. Using 2013 as its launch point, the study analyzes demand drivers and trends by product, material, construction type, market sector, region, distribution channel and supplier, providing forecasts through 2016. It also analyzes trends in current products, new product developments and technologies, and competitive materials, helping companies anticipate customer needs, plus insights into:

  • Up-to-date assessment on markets and products
  • Trends in building and design
  • Code changes and impact on material preference and use in each region
  • Voice of Customer on major trends in product types, attributes and market conditions
  • Identified product development needs and channel opportunities
  • Market share review for leading producers

Included Features

  • Voice of Customer research captures 500 market touch points, including interviews and surveys with homeowners, builders, remodelers, retailers, dealers and distributor
  • Market model and forecast tool – interactive market model tool enabling subscribers to evaluate the market through whatever lens they choose

Subscription
All subscribers to the full program are offered a private presentation by the Principia project team with an open discussion about the report and to address any company-specific issues. The consultation is included in the subscription price. Contact us to learn more at info@principiaconsulting.com.