Residential exterior trim demand was approximately $2 billion in 2019. According to Principia’s recently updated demand and forecast, demand in 2020 is forecast to be approximately $1.9 billion in 2020—a 7% decline from 2019 demand due to the impact of COVID-19. Prior to the pandemic, trim demand was forecast to be $2.1 billion in 2020.
COVID-19-related impacts on residential exterior trim demand include:
- Exterior trim demand in the single family market is expected to retain more of its pre-COVID forecast value because the multifamily sector was more affected by COVID-19 related disruptions
- Exterior trim usage is higher in some of the harder hit regions, specifically the Northeast
- Exterior trim has higher exposure to the new construction market and demand expected to decrease in 2020 as a result of slowed or halted construction during the Stay-at-Home/ Shelter-in-Place orders
- Exterior trim has a higher discretionary purchase ranking relative to other categories covered by Principia, and the category did not benefit as much from the retail DIY surge evident during the COVID-19 shutdown
More information about residential exterior trim demand is available for purchase in three product offerings designed to meet your specific needs Product Demand Snapshot, DemandBuilder®, and BuilderSeries®.