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Case Studies: Go-To-Market Strategy

Market Strategy for Lightweight Insulating Concrete Roof Deck Systems

A major commercial roofing products company required a revitalized market strategy for its insulated concrete systems used in commercial roofing. The Client’s wanted to develop a fresh perspective on key customer requirements and how best to align its sales organization to serve the market.

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Channel Strategy Optimization in Residential HVAC Distribution

A distributor of HVAC systems sought to reevaluate its entire go-to-market strategy as part restructuring its sales organization and resource allocation.

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Channel Strategy to Effectively Serve Big Box Retail

A leading decking manufacturer believed it was under performing on its strategy to sell through the big box channel.

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