Michael Long

Industry Analyst

Michael focuses on executing and preparing industry analysis through Principia’s BuilderSeries® data products. He is an expert at secondary research and market assessment, helping clients with market analysis, competitive intelligence, and product ideation within building materials end uses. He specializes in Plumbing, Flooring, Cabinets, and Countertops within residential and commercial construction. 

Prior to joining Principia, Michael spent 4-5 years in the Forest Products industry, working for some of the largest producers of lumber and wood-based building materials, such as Georgia Pacific and Rayonier Advanced Materials. He gained valuable exposure to the forest supply chain, from planting trees to end-use products. After his time with those companies, he worked within the consulting side of the forest products industry, providing market intelligence services to global clients. Michael has a Master of Science in Business – Entrepreneurship and a Bachelor of Science in Finance, both from the University of Florida.

What Michael likes most about his role at Principia: “The daily recurring challenge to make sense of fast moving construction markets. I have amazing co-workers who are devoted to clients’ needs and are a joy to work with.”