As an industry analyst, Michael focuses on executing and preparing industry analysis for Principia’s BuilderSeries® data products. Michael utilizes his knowledge of the building products industry and experience of conducting primary and secondary research to support Principia’s clients with market analysis, competitive intelligence, and product ideation. He is primarily responsible for fencing, decking, and railing market coverage.
Prior to joining Principia, Michael spent several years in the research industry and has experience in various roles within the building products and construction industry. He brings a unique perspective with his experience as a contractor, and previous roles in both supply chain-distribution, and research and consulting. Michael has a bachelor’s in business administration, with a concentration in marketing, from Montclair State University.
What Michael likes most about his role at Principia: “I love working with such an experienced team of people who are very passionate about what they do. It makes learning about different products interesting and motivates me to perform at a high level.”