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Target profitable growth markets

Identify Opportunities in Core and Adjacent Markets

If you’re a CMO or a marketing pro, you likely value having a clearly defined marketplace and a deep understanding of where products are best positioned to deliver the next level of growth. With this knowledge of market demand, you’ll be well positioned to identify opportunities in core and adjacent markets or step-out platform opportunities.

Looking to:

  • Assess the competitive landscape
  • Plan for a new product introduction
  • Enter a new market
  • Map the path to market
Case Study

New Opportunities for Commercial Interiors Markets

A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.

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Find Opportunities to Grow Your Business

Challenges and Opportunities
  • How big is the market and how fast is it growing?
  • How are market dynamics and trends impacting demand?
  • What’s your market share and how competitive are you?
  • How are you positioned to grow?
How We Support Decision Making
  • Create a roadmap to grow in your market
  • Introduce new products and enter new markets
  • Develop competitive advantage
  • Explore pathways to fast-growing markets
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From market insights to business strategies, we’re ready to discuss your needs.

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