If you’re a CMO or a marketing pro, you likely value having a clearly defined marketplace and a deep understanding of where products are best positioned to deliver the next level of growth. With this knowledge of market demand, you’ll be well positioned to identify opportunities in core and adjacent markets or step-out platform opportunities.
A multinational supplier of commercial interiors sought to expand sales through new markets. An annual revenue goal of $150 million was targeted from new segments entered over a five-year period.Read More
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