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Grow your market

Capture a Greater Share

If you’re a sales leader, you’ve likely mastered the delicate balancing act of optimizing your resources to reach and serve customers. You also know the importance of having a clearly defined value proposition, routes to market and what it takes to deliver on customer needs.

Looking to:

  • Map the customer journey
  • Determine purchasing behaviors
  • Gain consideration
  • Increase sales
Case Study

Channel Strategy to Effectively Serve Big Box Retail

A leading decking manufacturer believed it was under performing on its strategy to sell through the big box channel.

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Channel-Strategy-to-Effectively-Serve-Big-Box-Retail

Find Opportunities to Grow Your Business

Challenges and Opportunities
  • How can we best serve the market?
  • Are we underserved in any key regions?
  • Are there emerging trends in how customers want to buy?
  • Do we have any risk of customer conflict?
  • What’s the right balance of resources required?
How We Support Decision Making
  • Create coverage model to best serve customers
  • Optimize regional coverage and avoid channel conflict
  • Identify gaps in competitive coverage
  • Outline impact of channel dynamics on your marketing strategy
  • Estimate cost to serve and support based on customer need
need-roles

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From market insights to business strategies, we’re ready to discuss your needs.

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