Principia’s professional associates provide an understanding of relevant business issues and industry dynamics impacting every participant across the value chain. Navigating the complexities of the building materials and construction industry demands this experience to avoid the market pitfalls and identify what it takes to be successful.
Our market access whether in-depth conversations or large scale interviews enables us to capture the true voice of the customer. We can accurately quantify market opportunities, build a path to the customer and determine how to manage the risk-reward of any decision facing our clients.
With this level of talent focusing on their business challenges, it’s no surprise that industry executives count on Principia for their research and consulting challenges.
VP, Marketing & Operations
Director, Quantitative Analysis
Featured Team Members
Director, Business Development
Market Research Associate