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Menu
  • Home
  • Why Principia?
    • Our Team
    • History
    • Industry Access
    • Close
  • Industry Expertise
    • Cabinets & Countertops
    • Construction Chemicals
    • Decking & Railing
    • Flooring
    • HVAC
    • Infrastructure
    • Insulation
    • Lumber
    • Pipe & Fittings
    • Plumbing Fixtures
    • Roofing
    • Siding & Cladding
    • Walls & Ceilings
    • Weather Resistant Barriers
    • Windows & Doors
    • Close
  • Solutions
    • Research
      • Principia BuilderSeries®
        • DemandBuilder®
        • SupplyBuilder®
        • GrowthBuilder®
        • Market Data on Demand
      • Industry Reports
    • Consulting
      • Market Assessment
      • Product Positioning
      • Pricing Strategy
      • Go-to-Market Strategy
      • Customer Experience
      • Transaction Support
    • Close
  • Blog
    • Case Studies
    • Market Insights
    • Principia in the News
    • Press Releases
    • Close
  • Contact Us

  • GROW YOUR SALES, MARGINS, AND SHARE

    GROW YOUR SALES, MARGINS AND SHARE

    Deep industry understanding is critical to determining your growth and our only focus is the building materials and construction industry.

    Learn More
  • slide-datainsights

    DISCOVER NEW INSIGHTS

    Principia’s interactive research tools enable you to identify and evaluate the building materials industry through whatever lens you’d like at any level of detail.

    Learn More
  • slide-valuechain

    DEVELOP SMARTER STRATEGIES AND SHARPER TACTICS

    Direct dialogue with all parts of the building materials value chain is essential to develop customer-driven actionable insights.

    Learn More

Our Team

The Principia Team: Deep experience. Well-honed skills.

Home / Why Principia? / Our Team

Our Team

Principia’s professional associates provide an understanding of relevant business issues and industry dynamics impacting every participant across the value chain. Navigating the complexities of the building materials and construction industry demands this experience to avoid the market pitfalls and identify what it takes to be successful.

Our market access whether in-depth conversations or large scale interviews enables us to capture the true voice of the customer. We can accurately quantify market opportunities, build a path to the customer and determine how to manage the risk-reward of any decision facing our clients.

With this level of talent focusing on their business challenges, it’s no surprise that industry executives count on Principia for their research and consulting challenges.

Leadership Team

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Lou Rossi

Managing Partner

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Ken Jacobson

Partner

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Brooke Cowell

VP, Marketing & Operations

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Matt Ritchie

Director, Quantitative Analysis

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Rick Dunham

Director, Research

Featured Team Members

Lindsay Gilbert B&W

Lindsay Gilbert

Quantitative Analyst

Anne Gross

Anne Gross

Market Research Associate

Kendra-hayden

Kendra Hayden

Senior Consultant

Hannah Locke

Quantitative Analyst

Nancy Musselwhite

Industry Analyst

Casey Olson

Industry Analyst

Chris Riepe

Engagement Manager

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Steve Robinson

Quantitative Analyst

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Laura Stanley

Quantitative Analyst

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Liz Strohmeier

Director, Business Development

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Eli Tackla

Industry Analyst

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Ryan Tillman

Market Research Associate

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Caitlin Verellen

Marketing Coordinator

Careers

Interested in joining the Principia Consulting Team?
Read more about current available positions.

Learn More

From market insights to business strategies, we are ready to discuss your needs.

Call: 610.363.7815
Email: info@principiaconsulting.com

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