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There’s money to be made with the right products.

We’ve all heard the warning “pay now or pay later” for plenty of trade-off decisions we make over the course of our lives, whether it’s buying something inexpensive and hoping it will last, or paying for insurance—which feels like we’re paying for nothing until we need it. Building or renovating a home is no different, especially when you consider the total operating costs over the life of homeownership and the future value of one of the biggest assets that anyone will own. Yes, most everyone from dealers to builders to contractors and property owners want a lower price. But everyone wants value too. And designing and building homes that meet stringent energy codes, improve indoor air quality and lower operating costs while providing a healthier and safer living environment is certainly one way to deliver value.

Read the entire article: Selling Green Buildings, LBM Journal – Nov/Dec 2014