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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

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Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Weather-Related Roofing Demand: Impact of Ida

Sixteen years to the day after Hurricane Katrina hit Louisiana, Ida, a category 4 hurricane, made landfall with major wind destruction.  Power company Entergy reported Ida destroyed more than 22,000 power poles; more than hurricanes Katrina, Ike, Delta, and Zeta combined. With maximum sustained winds of 150 mph, many homes were impacted leaving the need […]

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Featured Insights

Potential Impact of Single Family Build-to-Rent on Building Materials Demand

The Build-to-Rent (BTR) construction model is where single family home communities are built with the sole purpose of renting rather than selling the homes. The BTR model operates like a professionally-managed multifamily asset with shared upscale amenities and high security. BTR differs from multifamily in that each unit is a detached single family unit or […]

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Featured Insights

Residential Roofing Material Conversion: Asphalt vs. Metal

Asphalt roofs have been predominantly used for over a hundred years. An overwhelming majority of residential roofs in the U.S. are asphalt, representing over 85% of annual roofing demand by volume in 2021. A high propensity exists to replace asphalt with asphalt given its longstanding use and familiarity. Just over 90% of homeowners in recent […]

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Featured Insights

Residential Railing Gate Demand Spikes in 2020

Gates became the most important feature for wood-alternative railing in 2020. Principia voice of customer research indicates 36% of homeowners buying a wood-alternative railing system for their porch, deck, or balcony, added a gate to their purchase in 2020, up from 28% in 2019. Safety became an impetus to install gates as families spent more […]

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Northeast Experiencing Largest Backlog in Housing Starts

In the Northeast, new construction housing starts declined by 35% in single family and 57% in multifamily from July 2020 to July 2021, according to recent Census data. Total starts in the United States increased 2.5% during this same period, with multifamily declining by 16% and single family increasing by 12%. Housing starts in the […]

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Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

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Our single focus is the building materials and construction industry.

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For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Featured Research Product

Weather Resistant Barriers 2021

Integrated building envelope designs are playing a significant role in product choice to manage air and moisture protection while also meeting energy efficiency performance. Building codes have become more stringent placing greater demand on product performance. These changing requirements have led to product innovations which continue to promote the benefits offered by the wide range of weather resistant barriers (WRB) available.

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Spotlight

Residential Construction Business Conditions 2021

Principia’s latest Residential Construction Business Conditions 2021 provides a look at current 2021 macroeconomic indicators compared to previous years, and an outlook for residential construction.

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