Latest Insight from the Principia Team
Market Share Performance – Importance of Market Share Statistics in Building Materials and Construction
Principia recently conducted its second annual survey with business management professionals at all levels within manufacturing and distribution companies serving the building materials industry. The purpose of this effort is to identify preference and usage patterns for market share data to manage key business activities. Importance of Market Share The… Read More
Multifamily Housing Sector Weakens
Annual United States housing permits in 2016 experienced a slight -0.1% decline from 2015 to 2016. This overall decline is a deceleration from the 14% CAGR between 2010 and 2015. The first decline in multifamily permits since 2009 was accompanied by a low growth in single family in comparison to… Read More
Weather Resistant Barriers: Growing and Evolving Market
Weather resistant barriers (WRB) demand increased from $3.7 billion in 2013 to $4.5 billion in 2016, a 7% annual increase. Residential construction, which accounted for 79% of demand, grew fastest at 8% annually driven largely by increases in new housing starts, as seen in the figure below. What are Weather… Read More
Revitalizing the Product Life Cycle: 3 Lessons Learned from Luxury Vinyl Tile Flooring
The flooring market, like most other building products categories, has experienced periods where one product is vastly more popular than another. In 2017, carpet has become less popular in the main living area of homes. Idealistic, minimalist interior designs fostered by today’s leading influencers like HGTV’s Chip and Joanna Gaines,… Read More
REPORT SPOTLIGHT
Waterproofing in Commercial Construction 2017
Billions of dollars are spent every year to minimize the damaging and costly effects of water intrusion in commercial construction. …Read More »