Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped clients grow faster and more profitably by providing high quality data, analytics and insights.
Far too often we see companies not recognize the power of integrating external and internal data. Powerful insights can be developed by combining market and supply data with your own sales figures – or in combination with sales from your distribution partners – to drive revenue growth. Recently Principia partnered… Read More
Recently big data and the use of data analytics have gained increased attention in decision making importance. An often-quoted reference first attributed to IBM is that 90% of all the data in the world has been generated over the past two years however, this statistic was first presented a few… Read More
Total demand for weather resistant barriers in North America was valued at $4 billion based on manufacturers’ factory gate level in 2017. Residential construction, led by roofing applications, accounted for the majority of market demand. Principia Consulting’s recent report Weather Resistant Barriers – Residential & Commercial 2018 covers products with… Read More
While wood trim continues to account for 53% of the $1.7 billion exterior trim market in the United States, wood-alternatives like cellular PVC, fiber cement and engineered wood continue to take share. The market remains evenly balanced between new construction and repair/ remodel. Exterior trim is one of over 12… Read More