Building Materials

The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

Grow Sales Icon

Grow Sales

Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

Expand Margin Icon

Expand Margin

Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

Increase Share Icon

Increase Share

Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

Learn How We Can Help You

Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

Learn More

Featured Insights

U.S. Residential Windows Market Demand At A Glance (2020-2023)

Residential windows demand in the United States reached 57 million units in 2020. Principia’s DemandBuilder® and Product Demand Snapshot on residential windows provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Windows Demand  Current Demand  Pricing  Residential Windows Forecast to 2023 Market Conditions New Construction and Repair and Remodeling Historical View New […]

Read More
Featured Insights

How Companies are Attracting and Retaining Workers During Labor Shortages

Labor shortages and an aging labor pool in the building materials and homebuilding industry have plagued the industry for years. The situation worsened after the Great Recession when many in the workforce changed industries and never returned. The pandemic in 2020 has further exacerbated these labor issues, and builders and contractors are intensifying their efforts […]

Read More
Featured Insights

Building Materials and Construction Industry Shines Bright in 2020

Wishing you Happy Holidays and a joyful New Year. Best wishes from your friends at Principia Consulting.

Read More
Featured Insights

Housing Permits Growth Influenced By COVID-19 During First Half of 2020

Despite the COVID-19 crisis and related shutdowns, U.S. housing permits through July 2020 grew 2.4% year-over-year. However, there were significant differences based on the type of restrictions put in place by municipal governments. States and counties that implemented Stay-At-Home (SAH) or Shelter-In-Place (SIP) ordinances that did not exempt construction saw an average decline of 10% […]

Read More
Featured Insights

Outlook for New Commercial Construction

Principia tracks residential and commercial construction and its concomitant impact on building products demand. Intuitively, new commercial construction follows new residential construction. As more people move into an area, more ancillary services are needed resulting in more buildings for office, medical, and retail. The 18 to 24-month lag in commercial permits is often cited and Principia has […]

Read More

Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.


Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Product Supply Snapshot

Now more than ever, accurate data and supporting analytics are needed to understand product supply, manufacturer sales, and market share. Product Supply Snapshot provides a view of the competitive landscape in both shipments and dollar sales, while mapping product flow through the distribution channel.

Learn More

Outlook for New Commercial Construction November 2020

Principia’s latest Outlook for New Commercial Construction provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for new commercial construction in 2021.

Download Now

Updated Demand and Forecast Data Now Available.  Learn More >>