Building Materials

The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Top Three Factors for Builders and Contractors Selecting Weather Resistant Barriers for Walls

Principia recently surveyed builders and contractors about the most important factors when selecting weather resistant barriers for wall applications. Product warranties are the most highly regarded factor by builders and contractors. An attractive warranty can provide a measure of differentiation and value-add among product types offered. Builders and contractors also place a strong emphasis on […]

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Featured Insights

Residential and Commercial Weather Resistant Barriers Market Demand 2021-2025

Weather resistant barriers demand in the United States reached 18,593 million square feet in 2021. Principia’s Weather Resistant Barriers 2021 provides insights and data about current demand, supply, and forecasted growth.  This product includes: Current and forecast demand Current demand (2020 base year) Forecast year-over-year demand through 2025 Industry drivers and trends Future outlook Supplier […]

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Featured Insights

Challenges Facing Roofing Contractors in 2021

Principia asked roofing contractors in a recent survey, “What challenges or issues in the residential roofing industry are you encountering this year?” The top three challenges reported by roofing contractors are labor recruitment and training, product issues, and pricing. Labor was mentioned with nearly 20% of all responses citing as a major challenge, specifically finding […]

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Featured Insights

Top Challenges Facing Roofing Contractors in 2021: Labor

Labor challenges represent 18% of contractor comments from Principia’s recent roofing contractor survey. Labor-related issues include training workers, finding skilled labor, and improving efficiency. Principia’s 2021 survey findings contrast previous research conducted with roofing contractors where labor issues represented 6% of contractor comments in 2016 and only 2% of contractor comments in 2017. Recent labor […]

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Featured Insights

Top Challenges Facing Roofing Contractors in 2021: Product

Product-related challenges represent 18% of contractor comments from Principia’s recent roofing contractor survey. These concerns center around well-recognized issues related to performance, product variety, and sustainability. Performance Adhesion and sealing challenges were mentioned multiple times by roofing contractors, as call-backs for poor adhesion is a major pain point. Contactors stressed the need for greater durability, […]

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Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

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Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.


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CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Weather Resistant Barriers 2021

Integrated building envelope designs are playing a significant role in product choice to manage air and moisture protection while also meeting energy efficiency performance. Building codes have become more stringent placing greater demand on product performance. These changing requirements have led to product innovations which continue to promote the benefits offered by the wide range of weather resistant barriers (WRB) available.

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Residential Construction Business Conditions 2021

Principia’s latest Residential Construction Business Conditions 2021 provides a look at current 2021 macroeconomic indicators compared to previous years, and an outlook for residential construction.

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Commercial Insulation 2022 Available Now >>> Learn more