Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.
Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.
Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.
Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.
Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.
Here are four takeaways from Principia’s latest survey of homeowners with recent door replacement projects. Homeowners with older homes are more likely to change materials compared to homeowners with younger homes who are less likely to change materials. Homeowners ranked performance and aesthetics as the most important attributes for a new entry door. The least […]Read More
Here are four takeaways from Principia’s latest survey of homeowners with recent decking replacement projects. Homeowners with homes less than 10 years old were most likely to replace for aesthetics or material updates. Homeowners selecting wood alternative decking ranked performance, aesthetics, and availability as the most important attributes. The least important attributes were lowest total […]Read More
Here are four takeaways from Principia’s latest survey of homeowners with recent roofing replacement projects. Nearly 75% of homeowners in the Southwest replaced their roof due to weather damage. In other regions, only 44% of homeowners cited weather as the reason for replacement. Homeowners ranked performance and warranty as the most important attributes for a […]Read More
Americans consume more than 7 billion hot dogs between Memorial and Labor Day weekends. Grilling is the most common cooking method for hot dogs during the warm weather months. Firing up the grill is a summertime ritual that goes well with spending quality down time on your deck. Principia estimates that 56.7 million decks currently […]Read More
Here are four takeaways from Principia’s latest survey of homeowners with recent window replacement projects. Homeowners with home sizes of 3,000 square feet or larger were most likely to update their windows for aesthetics. Homeowners surveyed ranked performance, aesthetics, material, and warranty as the most important attributes for new windows. More than half of homeowners […]Read More
We help companies grow faster and more profitably by providing high quality data, analytics, and insights.
Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.
Our single focus is the building materials and construction industry.
For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.
CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.
Integrated building envelope designs are playing a significant role in product choice to manage air and moisture protection while also meeting energy efficiency performance. Building codes have become more stringent placing greater demand on product performance. These changing requirements have led to product innovations which continue to promote the benefits offered by the wide range of weather resistant barriers (WRB) available.Learn More
Principia’s latest Outlook for New Commercial Construction provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for new commercial construction in 2021.Download Now
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