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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

U.S. Residential Railing Market Demand 2020-2023

Residential railing demand in the United States reached 169.2 million linear feet in 2020. Principia’s DemandBuilder® and Product Demand Snapshot on residential railing provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Railing Demand Current Demand 2020 Historical Demand 2017-2020 Product Unit Type Construction Type Region Residential Railing Forecast Through 2023 […]

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U.S. Residential Exterior Trim Market Demand 2020-2023

Residential trim demand in the United States reached 2.1 billion linear feet in 2020. Principia’s DemandBuilder® and Product Demand Snapshot on residential exterior trim provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Exterior Trim Demand Current Demand 2020 Historical Demand 2017-2020 Product Unit Type Construction Type Region Residential Exterior Trim Forecast Through 2023 Exterior […]

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Featured Insights

U.S. Residential Windows Market Demand 2020-2023

Residential windows demand in the United States reached 58.4 million units in 2020. Principia’s DemandBuilder® and Product Demand Snapshot on residential windows provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Windows Demand Current Demand 2020 Historical Demand 2017-2020 Product Unit Type Construction Type Region Residential Windows Forecast Through 2023 Windows Forecast Summary […]

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Featured Insights

U.S. Residential Decking Market Demand 2020-2023

Residential decking demand in the United States reached 3.6 billion linear feet in 2020. Principia’s DemandBuilder® and Product Demand Snapshot on residential decking provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Decking Demand Current Demand 2020 Historical Demand 2017-2020 Product Unit Type Construction Type Region Residential Decking Forecast Through 2023 Decking Forecast Summary […]

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Featured Insights

U.S. Residential Roofing Market Demand 2020-2023

Residential roofing demand in the United States reached 164.3 million squares in 2020. Principia’s DemandBuilder® and Product Demand Snapshot on residential roofing provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Roofing Demand Current Demand 2020 Historical Demand 2017-2020 Product Unit Type Construction Type Region Pricing  Residential Roofing Forecast to 2023 […]

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We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

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Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

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For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Weather Resistant Barriers 2021

Integrated building envelope designs are playing a significant role in product choice to manage air and moisture protection while also meeting energy efficiency performance. Building codes have become more stringent placing greater demand on product performance. These changing requirements have led to product innovations which continue to promote the benefits offered by the wide range of weather resistant barriers (WRB) available.

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Spotlight

Residential Construction Business Conditions 2021

Principia’s latest Residential Construction Business Conditions 2021 provides a look at current 2021 macroeconomic indicators compared to previous years, and an outlook for residential construction.

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