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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

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Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Residential Siding: Specialty Retailer Highest Average Revenue Per Location

Net Manufacturer Revenue vs. Revenue Per Location United States dealers sold $9.6 billion of residential siding products in 2019. This included $7.6 billion in net manufacturer revenue and yielded a total channel margin of $2 billion. The number of dealer locations selling residential siding totaled about 20,000 throughout the U.S in 2019. Siding distribution tends […]

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Featured Insights

Business Conditions October 2020: Residential Construction View for 2020–2021

This year has been volatile for the U.S. residential construction industry, with first quarter indicators pointing to a strong year-over-year growth. Going into 2020 and through the first quarter of the year, the residential construction industry was expanding. Most key housing indicators were up year-over-year, including housing starts and permits, existing home sales, and home […]

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Featured Insights

Residential Doors: Specialty One-Step Highest Average Revenue Per Location

Net Manufacturer Revenue vs. Revenue Per Location United States dealers sold $9 billion of residential door products in 2019. This included $6.8 billion in net manufacturer revenue yielding a total channel margin of $2.2 billion. The number of dealer locations selling residential doors totaled roughly 19,000 throughout the U.S. The leading dealer types selling residential doors […]

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Featured Insights

U.S. Residential Doors Market Demand At A Glance (2019-2022)

Residential demand for door products in the United States was 48 million units in 2019. Principia’s DemandBuilder® and Product Demand Snapshot on residential doors provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Doors Demand and Forecast  Residential Doors Demand  Current Demand  Pricing  Outlook: Residential Construction & Building Products  […]

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Featured Insights

U.S. Residential Roofing Market Demand At A Glance (2019-2022)

Residential roofing demand in the United States reached 166 million squares in 2019. Principia’s DemandBuilder® and Product Demand Snapshot on residential roofing provide insights and data about current demand and forecasted growth.  Data included in both DemandBuilder® and Product Demand Snapshots include:  Residential Roofing Demand and Forecast  Residential Roofing Demand  Current Demand  Pricing  Outlook: Residential Construction & Building Products  Pre-COVID-19 Growth Ramp  […]

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We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

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Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

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Our single focus is the building materials and construction industry.

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For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Featured Research Product

Product Supply Snapshot

Now more than ever, accurate data and supporting analytics are needed to understand product supply, manufacturer sales, and market share. Product Supply Snapshot provides a view of the competitive landscape in both shipments and dollar sales, while mapping product flow through the distribution channel.

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Spotlight

Business Conditions October 2020

This year has been volatile for the U.S. residential construction industry, with first quarter indicators pointing to a strong year-over-year growth. Principia’s latest Business Conditions October 2020 provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for residential construction in 2021.

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Updated Demand and Forecast Data Now Available.  Learn More >>