Building Materials Market Intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

Grow Sales

Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

Expand Margin

Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

Increase Share

Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Business Issues

Target Profitable Growth Markets

Deliver Customer Value

Manage Customer Profitability

Serve the Market

Build Customer Loyalty

Perform M&A Due Dilligence

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Challenges Facing Roofing Contractors in 2021

Principia asked roofing contractors in a recent survey, “What challenges or issues in the residential roofing industry are you encountering this year?” The top three challenges reported by roofing contractors are labor recruitment and training, product issues, and pricing. Labor was mentioned with nearly 20% of all responses citing as a major challenge, specifically finding […]

Featured Insights

Top Challenges Facing Roofing Contractors in 2021: Labor

Labor challenges represent 18% of contractor comments from Principia’s recent roofing contractor survey. Labor-related issues include training workers, finding skilled labor, and improving efficiency. Principia’s 2021 survey findings contrast previous research conducted with roofing contractors where labor issues represented 6% of contractor comments in 2016 and only 2% of contractor comments in 2017. Recent labor […]

Featured Insights

Top Challenges Facing Roofing Contractors in 2021: Product

Product-related challenges represent 18% of contractor comments from Principia’s recent roofing contractor survey. These concerns center around well-recognized issues related to performance, product variety, and sustainability. Performance Adhesion and sealing challenges were mentioned multiple times by roofing contractors, as call-backs for poor adhesion is a major pain point. Contactors stressed the need for greater durability, […]

Featured Insights

Top Challenges Facing Roofing Contractors in 2021: Pricing

Principia’s latest research with roofing contractors revealed 15% of contractor challenges mentioned in 2021 were related to pricing, compared to less than 1% in 2016 and 2017 from previous research. Manufacturers of asphalt shingles have raised prices four times in 2021, over a 20% increase from 2020 if all price hikes hold for the full price […]

Featured Insights

Principia Celebrates Manufacturing Day

Manufacturing Day events reveal to students, parents, teachers and community leaders the opportunities presented by a career in manufacturing. Manufacturing Day is one tool to help U.S. manufacturers cultivate the four million additional workers they’ll need by 2030. Principia tracks more than 450 manufacturers in the building materials and construction industry as part of our […]

Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Weather Resistant Barriers 2021

Integrated building envelope designs are playing a significant role in product choice to manage air and moisture protection while also meeting energy efficiency performance. Building codes have become more stringent placing greater demand on product performance. These changing requirements have led to product innovations which continue to promote the benefits offered by the wide range of weather resistant barriers (WRB) available.

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Spotlight

Residential Construction Business Conditions 2021

Principia’s latest Residential Construction Business Conditions 2021 provides a look at current 2021 macroeconomic indicators compared to previous years, and an outlook for residential construction.

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