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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Residential Decking Shows Strong Demand and Growth

Residential decking remains strong and recent developments would seem to support interest in the category. The outdoor living trend has been on the upswing for the past number of years and directly contributes to decking demand growth. The trend’s popularity has only soared from staying-at-home and sheltering-in-place during COVID-19 and is expected to continue as […]

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Featured Insights

Share of Wallet Provides Roadmap for Future Growth

Growing revenue faster than the market is a key to your overall company success. Share of wallet tends to be underutilized at most companies resulting in major blind spots with respect to growth opportunities. Companies have a strong understanding of current customer sales which can result in the danger of “what you see is all […]

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Featured Insights

Corporate Growth Through Disciplined Opportunity Assessment

Growth is the engine of corporate success—increasing revenue and profits drives shareholder value. In addition, with growth comes more stability within the current portfolio and flexibility to pursue additional growth options that are complementary or a hedge against the cyclicality of a company’s core business. Growth is typically pursued either through organic options with existing […]

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Featured Insights

Special COVID-19 Bulletin #2: Impact on Building Product Demand

*Data and analysis updated as of June 26, 2020 Principia Consulting is continuing COVID-19 coverage to track and calibrate the impact of the coronavirus on residential construction and building products demand. This update provides interactive views of the rapidly changing data on confirmed cases by state and how it relates to demand for building materials. […]

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Featured Insights

Special COVID-19 Bulletin #1: Impact on Residential Construction Activity

*Data and analysis updated as of June 26, 2020 Principia Consulting has initiated COVID-19 coverage to track and calibrate the impact of the coronavirus on residential construction down to the zip code level. This update provides interactive views of the rapidly changing market for new home construction. Future updates will also include remodeling and repair and specific building product category impacts […]

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Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Product Demand Snapshot

Now more than ever, accurate data and supporting analytics are needed to measure product demand, determine current share, and forecast sales potential by market and region. Principia continues to support the need for market data through its BuilderSeries® data products, and its analysis of the COVID-19 impact on residential construction activity and building products demand.

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Spotlight

Before and After COVID-19: Outlook for Residential Construction & Building Products

Industry participants are anxious to know where the market is headed — especially as the industry and economy realign from the impact of COVID-19. Principia’s Before and After COVID-19: Outlook for Residential Construction and Building Products provides an overview of the where the industry was prior to the pandemic and where the industry is headed as it recovers from the impact of COVID-19.

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COVID-19 Impact On Building Products & Construction Industry. Learn more »