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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Four Homeowner Trends When Replacing Railing

Here are four takeaways from Principia’s latest survey of homeowners with recent railing replacement projects. 40% of homeowners who purchased non-wood railing selected decorative post caps; 31% selected stair or railing gates, and 20% added lighting. Drink rails were added by 9% of buyers surveyed. Homeowners ranked performance and aesthetics as the most important attributes […]

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Featured Insights

Four Homeowner Trends When Replacing Doors

Here are four takeaways from Principia’s latest survey of homeowners with recent door replacement projects. Homeowners with older homes are more likely to change materials compared to homeowners with younger homes who are less likely to change materials. Homeowners ranked performance and aesthetics as the most important attributes for a new entry door. The least […]

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Featured Insights

Four Homeowner Trends When Replacing Decking

Here are four takeaways from Principia’s latest survey of homeowners with recent decking replacement projects. Homeowners with homes less than 10 years old were most likely to replace for aesthetics or material updates. Homeowners selecting wood alternative decking ranked performance, aesthetics, and availability as the most important attributes. The least important attributes were lowest total […]

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Featured Insights

Four Takeaways About Homeowners Replacing Roofs

Here are four takeaways from Principia’s latest survey of homeowners with recent roofing replacement projects. Nearly 75% of homeowners in the Southwest replaced their roof due to weather damage. In other regions, only 44% of homeowners cited weather as the reason for replacement. Homeowners ranked performance and warranty as the most important attributes for a […]

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Featured Insights

Grillin’ and Chillin’ on Your Deck This Memorial Day

Americans consume more than 7 billion hot dogs between Memorial and Labor Day weekends. Grilling is the most common cooking method for hot dogs during the warm weather months. Firing up the grill is a summertime ritual that goes well with spending quality down time on your deck. Principia estimates that 56.7 million decks currently […]

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Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Weather Resistant Barriers 2021

Integrated building envelope designs are playing a significant role in product choice to manage air and moisture protection while also meeting energy efficiency performance. Building codes have become more stringent placing greater demand on product performance. These changing requirements have led to product innovations which continue to promote the benefits offered by the wide range of weather resistant barriers (WRB) available.

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Spotlight

Outlook for New Commercial Construction November 2020

Principia’s latest Outlook for New Commercial Construction provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for new commercial construction in 2021.

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