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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Strong Building Materials Demand Leads to Low Dealer Inventory Levels

Inventory levels at building materials dealers have reached the lowest levels since the peak of the housing bubble in 2006. This trough is primarily a result of reduced staff in factories or shutdowns due to COVID-19 precautions. The decreased production eventually made its way downstream and impacted inventory available to dealers. Simultaneously, the demand for […]

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Building Materials Industry Experiences Active Merger & Acquisition Environment

The building materials industry has shown great resiliency through these unprecedented times. The level of M&A activity over the past few weeks supports the high level of investor confidence in the future prospects for the industry.

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Featured Insights

Residential Exterior Trim: Lumberyard Highest Average Revenue Per Location

Net Manufacturer Revenue vs. Revenue Per Location United States dealers sold $2.9 billion of residential trim products in 2019. This included $2.1 billion in net manufacturer revenue and yielded a total channel margin of $800 million. The number of dealer locations selling residential trim totaled roughly 18,000 throughout the U.S in 2019. Two-step distribution accounted […]

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Featured Insights

Residential Decking: Lumberyards Have Highest Net Manufacturer Revenue

Net Manufacturer Revenue vs. Revenue Per Location United States dealers sold $4.3 billion of residential decking products in 2019, which included $3.3 billion in net manufacturer revenue and yielded a channel margin of $1 billion. The number of U.S. dealer locations selling branded residential decking totaled over 16,000 in 2019. Channel utilization for decking varies […]

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Featured Insights

Residential Windows: Specialty One-Step Highest Average Revenue Per Location

Net Manufacturer Revenue vs. Revenue Per Location United States dealers sold $20.9 billion of residential window products in 2019. This included $15.4 billion in net manufacturer revenue and yielded a total channel margin of $5.5 billion. The number of dealer locations selling residential windows totaled just under 15,000 throughout the U.S. Lumberyards are the leading […]

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Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Product Supply Snapshot

Now more than ever, accurate data and supporting analytics are needed to understand product supply, manufacturer sales, and market share. Product Supply Snapshot provides a view of the competitive landscape in both shipments and dollar sales, while mapping product flow through the distribution channel.

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Spotlight

Business Conditions October 2020

This year has been volatile for the U.S. residential construction industry, with first quarter indicators pointing to a strong year-over-year growth. Principia’s latest Business Conditions October 2020 provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for residential construction in 2021.

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Updated Demand and Forecast Data Now Available.  Learn More >>