Latest Insight from the Principia Team
Weather Resistant Barriers: Growing and Evolving Market
Weather resistant barriers (WRB) demand increased from $3.7 billion in 2013 to $4.5 billion in 2016, a 7% annual increase. Residential construction, which accounted for 79% of demand, grew fastest at 8% annually driven largely by increases in new housing starts, as seen in the figure below. What are Weather… Read More
Revitalizing the Product Life Cycle: 3 Lessons Learned from Luxury Vinyl Tile Flooring
The flooring market, like most other building products categories, has experienced periods where one product is vastly more popular than another. In 2017, carpet has become less popular in the main living area of homes. Idealistic, minimalist interior designs fostered by today’s leading influencers like HGTV’s Chip and Joanna Gaines,… Read More
Product and Price Positioning: How Well Are You Managing One of Your Most Powerful Profit Levers?
Gain a Competitive Edge Through Product and Price Positioning. Product and price positioning is typically a company’s most powerful profit lever, yet it is one of the most commonly mismanaged — or even neglected— strategic business activities. Why are companies leaving money on the table? Some organizations view pricing as… Read More
Windows Market: U.S. Windows Demand Forecast to Grow to $15 Billion by 2019
Overall Demand Increase of 4% Annually Over 2016 Overall windows demand is forecast to increase from 49 million units in 2016 to 56 million units in 2019, a 4% annual growth rate driven largely by new construction. While the majority of demand is comprised of replacement windows, this segment is… Read More
REPORT SPOTLIGHT
Waterproofing in Commercial Construction 2017
Billions of dollars are spent every year to minimize the damaging and costly effects of water intrusion in commercial construction. …Read More »