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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Grow Sales

Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Expand Margin

Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Increase Share

Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Principia Consulting Expands Syndicated Research Offerings for Windows Market

Principia has introduced a series of new syndicated research products based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in the windows market. These new products—Contractor Satisfaction, Homeowner Journey, and Social Listening—enable building product suppliers to reexamine how they interact with all parts […]

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Featured Insights

Has the Time Arrived for Smart Doors?

Smart door technology is gaining momentum in the United States residential doors market as smart home technology advances and homeowner adoption spreads. Recent signs of industry advancements include Masonite’s partnership with Ring and Yale to offer integrated smart door technology in its residential doors and LG’s introduction of its door of the future, ThinQ, complete […]

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Featured Insights

How the Pandemic Changed Deck Building

What did homeowners do when the pandemic struck? Homeowners built more decks than ever before, and they built more of them where no deck previously existed. According to Principia’s latest survey of 750 homeowners with a decking project, nearly one-third built a deck where no deck previously existed, up from 25% in 2019. Homeowners who […]

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Featured Insights

2020 Macroeconomic Indicators for the Construction Industry: Part 5

Principia has published an infographic series highlighting different macroeconomic indicators from 2020 relevant to the construction industry. Part 5 concludes the series by putting all the previously posted sections together. Part 1, Part 2, Part 3, and Part 4 are available on the blog. Principia conducts a wide range of secondary research including macroeconomic data, such […]

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Featured Insights

2020 Macroeconomic Indicators for the Construction Industry: Part 4

Principia is publishing an infographic series highlighting different macroeconomic indicators from 2020 relevant to the construction industry. Part 4 features existing home sales in 2020. Part 1, Part 2, and Part 3 are available on the blog. Existing home demand surged in 2020, as homeowners searched to find new homes. Single family home sales were up 15% […]

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Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

LBM DistributionBuilder

LBM DistributionBuilder enables users to evaluate served market share and identify new opportunities for growth. Users can customize views and analyze demand for residential building materials in local markets and manage market share for each location, region, or operating company.

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Spotlight

Outlook for New Commercial Construction November 2020

Principia’s latest Outlook for New Commercial Construction provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for new commercial construction in 2021.

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