Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped clients grow faster and more profitably by providing high quality data, analytics and insights.
In a competitive marketplace, dealers must find opportunities to differentiate themselves from competitors and add value for their customers. Many dealers rely on simply a commitment to service approach—including timely delivery and accuracy of order fulfillment—as the main differentiating factor. However, when nearly every dealer makes the same promise to… Read More
Principia’s recent analyses and reports on, Commercial Insulation 2019 and Commercial Roofing 2019, examined how the number of new buildings constructed, the average building size and current building age is likely to impact future demand. How is new commercial construction changing? Principia’s proprietary commercial buildings database shows that prior to… Read More
Earlier this year, Principia reported observing a downward trend in total housing starts and per capita housing starts observed over 60 years of available historical data. Following the analysis of the causes and consequences of this downward trend, the focus shifted to analyzing existing housing stock in the United States… Read More
Pro and Retail Channels in LBM Distribution 2019 is Principia’s latest data product exploring the market forces and the likely impact facing industry participants in pro and retail channels for the distribution of lumber and building materials. These channels play an important role in the construction industry by (1) providing… Read More