Building Materials Market Intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

Grow Sales

Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

Expand Margin

Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

Increase Share

Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

Business Issues

Target Profitable Growth Markets

Deliver Customer Value

Manage Customer Profitability

Serve the Market

Build Customer Loyalty

Perform M&A Due Dilligence

Markets Served

Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Working From Home: Ahead of Our Time

We celebrate 25 years in business this year. While the past few months have changed much of how business is conducted, we have been a work-from-home (WFH) company for most of our history. As we share our appreciation of each team member with LinkedIn posts, we recognize that the company’s success could not have been […]

Featured Insights

Special COVID-19 Bulletin #2: Impact on Building Product Demand

*Data and analysis updated as of May 28, 2020 Principia Consulting is continuing COVID-19 coverage to track and calibrate the impact of the coronavirus on residential construction and building products demand. This update provides interactive views of the rapidly changing data on confirmed cases by state and how it relates to demand for building materials. […]

Featured Insights

Special COVID-19 Bulletin #1: Impact on Residential Construction Activity

*Data and analysis updated as of May 28, 2020 Principia Consulting has initiated COVID-19 coverage to track and calibrate the impact of the coronavirus on residential construction down to the zip code level. This update provides interactive views of the rapidly changing market for new home construction. Future updates will also include remodeling and repair and specific building product category impacts […]

Featured Insights

Impact of COVID-19 on Residential Siding & Exterior Trim Demand

Residential siding and trim demand is projected to maintain 84% in net manufacturer revenue of the $9.8 Billion originally projected for the United States demand in 2020. Key Principia COVID-19 Coverage Analysis Takeaways: South Atlantic, Pacific, and West South Central divisions will be the most affected Hardest hit states for siding and trim demand will […]

Featured Insights

Impact of COVID-19 on Residential Doors & Windows Demand

Residential windows and doors demand is projected to maintain 85% in net manufacturer revenue of the $22 Billion originally projected for the United States demand in 2020. Key Principia COVID-19 Coverage Analysis Takeaways: South Atlantic, Pacific, and West South Central divisions will be the most affected Hardest hit states for windows and doors demand will […]

Bridging Insight into Action

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Unmatched Research & Analysis

Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

Exclusive Industry Focus

Our single focus is the building materials and construction industry.

Decades of Experience

For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

Trusted by CEOs and Executives

CEOs trust Principia for information, analytics, and insights essential for critical decision-making, rapid growth and greater profitability.

Featured Research Product

Commercial Roofing 2019

Change the way your company views the building materials industry with Principia’s data products. Our innovative, online data product delivers an unequaled, 360° industry view of supply and demand for the commercial roofing market. Principia’s proprietary online platform enables users to log on from any desktop or mobile device to access the data and summaries and instantly customize data views to support decision making, marketing, or sales needs.

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Spotlight

Business Conditions and 2019-2020 Outlook

Underlying growth in residential building materials demand is influenced primarily by the amount of repair and remodeling and new construction activity. In 2018, the 13 product categories covered within Principia’s BuilderSeries^® accounted for $97.6 billion in net manufacturer revenue with repair and remodeling accounting for two-thirds of the value and one-third in new construction.

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