Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped clients grow faster and more profitably by providing high quality data, analytics and insights.
Industry participants in building materials and construction are anxious to know where the market is headed as they plan for the coming year. The most successful organizations stay close to the market and stay aware of key market drivers and the impact on their business. Business Conditions 2019 is Principia’s… Read More
How are window manufacturers marketing to different generations of homeowners? Using our Voice of Customer survey data, we’ve created a comparison of two windows buyer generations—Millennials and Gen Y versus Baby Boomers. Does this fall in line with your perception of window buyers? Principia’s BuilderSeries® include more information about customers… Read More
It’s critical for manufacturers and distributors/ dealers of lumber and building materials to understand how distribution channels are rapidly changing. Principia’s latest additions to our data product lineup analyze the market and deliver insights on LBM distribution—specifically focusing on two-step distribution and on pro and retail dealers. Two-Step Distribution 2019 and Pro and Retail Channels in LBM Distribution 2019 explore a range of market forces and the likely impact facing industry participants. The research and analysis dig deep to understand the market condition and the drivers affecting the… Read More
The relative position in the new construction business cycle is a topic of constant discussion within the building materials industry and used as an indicator of the market’s overall health. The long-term historical average of 1.5 million housing starts annually is a common reference point when gauging how much additional… Read More