Principia is a leading research and consulting firm focused exclusively on the building materials and construction industry. For over 20 years, we have helped clients grow faster and more profitably by providing high quality data, analytics and insights.
Earlier this year, Principia reported observing a downward trend in total housing starts and per capita housing starts observed over 60 years of available historical data. Following the analysis of the causes and consequences of this downward trend, the focus shifted to analyzing existing housing stock in the United States… Read More
Pro and Retail Channels in LBM Distribution 2019 is Principia’s latest data product exploring the market forces and the likely impact facing industry participants in pro and retail channels for the distribution of lumber and building materials. These channels play an important role in the construction industry by (1) providing… Read More
Commercial Insulation 2019 from Principia provides insulation manufacturers and distributors with a comprehensive market-based source of information to understand current industry trends and dynamics in the North American commercial insulation industry. A range of topics are addressed through voice of customer feedback such as: Impact of changing codes on building practices Material and brand decision rationales Brand awareness and… Read More
Two-Step Distribution 2019 is Principia’s latest data product exploring the market forces and the likely impact facing industry participants in two-step distribution of lumber and building materials. Two-step distributors provide the necessary logistics to deliver products to pro dealers and retailers that have direct relationships with builders, contractors and do-it-yourself homeowners, as well as support to create demand for new products. The research and analysis dig deeper to… Read More