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The building materials and construction industry’s trusted partner for market intelligence

Principia is the preferred supplier of business insights to the building materials and construction industry.

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Do you need to know where the market is headed? Principia is directly connected with all stakeholders in the building materials industry value chain and can develop customer-driven actionable insights to drive revenue growth.

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Are you seeking deep insights on how market influencers impact demand on specific residential and commercial product categories? We’re trusted advisers with expertise in helping you grow revenue, margin and share.

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Do you need the latest view of key market drivers that directly impact your business? We provide a 360 degree strategic view of your business - from a product, market, channel and customer perspective - and what it takes to outperform the market.

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Principia meets the unique needs and challenges of your business with a wide range of market intelligence and advisory services.

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Our high quality data, analytics and insights serve clients in the building materials and construction industry, including manufacturers, distributors, dealers, builders, contractors and homeowners.

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Featured Insights

Residential Doors Demand in 2020 Expected to Decline 6% from 2019

Residential doors demand was approximately $6.7 billion in 2019. According to Principia’s recently updated demand and forecast, doors demand in 2020 is forecast to be approximately $6.3 billion in 2020—a 6% decline from 2019 demand due to the impact of COVID-19. Prior to the pandemic, doors demand was forecast to be approximately $6.9 billion in […]

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Featured Insights

What Is Driving Residential Doors Demand?

U.S. residential door demand is projected is grow at a modest rate through 2022, spanning entry, interior, and patio doors. Overall, demand originates slightly more from the R&R market with interior doors much more concentrated in new construction and exterior and patio doors heavier in R&R. People are spending more time at home in the […]

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Featured Insights

Residential Insulation Demand in 2020 Expected to Decline 9% from 2019

Residential insulation demand was approximately $4.2 billion in 2019. According to Principia’s recently updated demand and forecast, insulation demand in 2020 is forecast to be approximately $3.8 billion in 2020—a 9% decline from 2019 demand due to the impact of COVID-19. Prior to the pandemic, insulation demand was forecast to be approximately $4.4 billion in […]

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New Construction Drives Residential Insulation Demand

New residential construction is critical to insulation demand. Demand for new homes is outstripping supply and new residential construction continued at an expected pace in all but five states during COVID-19’s shutdown as homebuilders rushed to complete deliveries ahead of anticipated supply chain disruptions.  DIYers also accelerated insulation projects as the pandemic further heightened the importance of healthier, more energy-efficient homes especially ahead of the dog […]

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Featured Insights

Residential Railing Demand in 2020 Expected to Decline 1% from 2019

Residential railing demand was approximately $2.2 billion in 2019. According to Principia’s recently updated demand and forecast, railing demand in 2020 is forecast decline slightly from 2019 demand due to the impact of COVID-19. Prior to the pandemic, railing demand was forecast to be $2.3 billion in 2020. COVID-19-related impacts on residential railing demand include: […]

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Our research combines extensive data gathering and penetrating analysis to develop the insights necessary to guide strong business decisions.

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For over 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

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Featured Research Product

Product Demand Snapshot

Now more than ever, accurate data and supporting analytics are needed to measure product demand, determine current share, and forecast sales potential by market and region. Principia continues to support the need for market data through its BuilderSeries® data products, and its analysis of the COVID-19 impact on residential construction activity and building products demand.

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Spotlight

Before and After COVID-19: Outlook for Residential Construction & Building Products

Industry participants are anxious to know where the market is headed — especially as the industry and economy realign from the impact of COVID-19. Principia’s Before and After COVID-19: Outlook for Residential Construction and Building Products provides an overview of the where the industry was prior to the pandemic and where the industry is headed as it recovers from the impact of COVID-19.

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COVID-19 Impact On Building Products & Construction Industry. Learn more »