Product Distribution Analysis
LBM Product Distribution Analysiss
Evaluate market activity and identify new opportunities with Principia’s LBM DistributionBuilder — a customizable tool designed to analyze demand within the two-step distribution model by location, region, or operating company.

Distribution Data Within Reach
DistributionBuilder Features
Designed around your location footprint, DistributionBuilder is one of the most powerful tools for profitable growth in the lumber and building materials industry.
Channel Revenue by Category
Explore revenue potential across 15 product categories through our specialized materials distribution services.
Territory Management
Hone in on your territories by country, region, or operating company.
Geographic Breakdown
Identify competition by location with a geographic breakdown.
Addressable Channel Revenue
Choose your radius, whether it’s within 25 miles or 200.

Comprehensive Market Coverage
We’re proud to offer DistributionBuilder across LBM market segments. If you don’t see what you’re looking for, reach out. We’re always adding new markets to our catalog.
- Markets
- Cabinets
- Countertops
- Decking
- Doors
- Exterior Trim
- Flooring
- Insulation
- Railing
- Roofing
- Plumbing Fittings & Fixtures
- Siding
- Windows

How It Works
1.
Explore data visualizations and mapping through online dashboards.
2.
Evaluate distribution locations and potential revenue by product category.
3.
Access this tool anywhere on your computer or smart device.
FAQs about Principia’s LMB Data Distribution
What LBM distribution data does SupplyBuilder provide?
SupplyBuilder’s distribution data tool gives building product manufacturers access to LBM distribution data across 15 product categories — filterable by location, territory, and operating company. Capabilities include channel revenue analysis by geography, distributor and dealer competition breakdowns, territory management, and addressable channel revenue within a configurable radius. Built specifically for the two-step distribution model used across the lumber and building materials industry.
What is the two-step distribution model in building products?
The two-step distribution model is the primary distribution structure for lumber and building materials (LBM). Manufacturers sell to distributors (step one), who then sell to dealers and contractors (step two). SupplyBuilder’s distribution data tool is built to analyze demand and competitive dynamics within this model — helping manufacturers understand channel revenue potential and identify gaps at both the distributor and dealer level.
What is product distribution analysis for building product manufacturers?
Product distribution analysis evaluates how a product moves through the distribution channel — identifying which distributors and dealers carry it, where geographic coverage gaps exist, and where revenue potential is underserved. SupplyBuilder’s LBM distribution data tool delivers this analysis by location, region, or operating company across 15 product categories.
How does SupplyBuilder support distributor channel analytics?
SupplyBuilder maps distribution locations, channel revenue, and competitive presence across a manufacturer’s target geography. Define territories by country, region, or operating company; set a radius from 25 to 200 miles; and view addressable channel revenue by product category — enabling data-backed decisions on distribution strategy, partner identification, and acquisition targeting.

Request a DistributionBuilder Demo
Your interactive demo of DistributionBuilder is just clicks away. Answer a few quick questions to get started.
Dig Deeper with Research & Consulting
Work directly with Principia’s industry experts to create a successful go-to-market strategy based on an extensive scope of your business — from a product, industry, channel, and customer perspective.

