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Residential roofing was a challenging market for the entire supply chain last year as market demand and dealer sell through was lower than expected. Industry shipments were further impacted by lower price discounting which led to channel destocking. However, a pickup in repair and remodeling is forecast for residential roofing in 2015, driven by general reroofing projects and projected storm activity. So how will this increased demand be served through LBM distribution and how can pro dealers compete for a share of this demand?

Read the entire article: Roofing Demand on a Upward Slope, LBM Journal – June 2015