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Residential siding is arguably a fashion-driven industry, led by large product manufacturers selling curb appeal and home distinction to the homeowner. Pull-through marketing initiatives focused on the look of wood and low maintenance in lap siding alternatives, ranging from vinyl to fiber cement to engineered wood, have built sizeable businesses in the siding category. And the homeowner, not the contractor, has been the primary target to establish the brand.

Read the entire article: Siding and the Remodeling Market, LBM Journal – July 2015