Skip to content
Principia/Blog/Principia/Contractor Dealer Sentiment Dashboard: What’s Changing in Purchasing Behaviors?

Contractor Dealer Sentiment Dashboard: What’s Changing in Purchasing Behaviors?

Principia’s Contractor Sentiment Dashboard provides a snapshot of contractor sentiments every quarter. The Q1 2025 data reveals two crucial trends to watch.

Contractor sentiment dashboard line chart, Q4 2024 to Q1 2025 (n=300): 78% say their average R&R project is smaller, up from 62%.
Share of contractors agreeing that R&R projects are smaller and big box purchasing is up, Q4 2024 vs. Q1 2025 (n=300). Source: Principia Voice of Customer Surveys, 2025.

Contractors report repair and remodeling projects are decreasing in cost.

Contractors report their average R&R project is smaller (less cost) than 12 months ago.

Big box retailers earning greater share of contractor wallet.

Over the tracking period, at least half of surveyed contractors indicate they purchase more materials from big box retailers than 12 months ago.

While both sentiments appear to be showing a trend, a greater reporting period will be necessary to claim a definitive swing. We will continue to monitor both statistics.