Understanding the Voice of the Market: A Look at Our Lumberyard Sample

Last year, we launched a dedicated survey program to capture the voice of the market—direct input from key decision-makers and influencers across the value chain. This initiative reflects our commitment to staying closely connected to the industry and delivering insights that are both timely and actionable.

Now, with a full year of data collection behind us, we’re excited to share a snapshot of the firmographic profile of our lumberyard sample. This sample highlights the breadth and diversity of our respondents in terms of:

• Geographic distribution
• Company classification
• Annual sales volume
• Service area coverage

The graphic below illustrates this diversity, underscoring the strength of our sample and the reliability of the insights derived from it. A well-rounded respondent base ensures that the perspectives we capture are representative of the broader market—providing a more accurate reflection of current trends, challenges, and opportunities within the building and construction space.