Countertop Market Trends: Necessary vs. Discretionary Replacements

According to Principia’s 2025 survey of 750 homeowners with countertop replacement projects in 2024, the market for countertop replacements shows a near-even split between necessary and discretionary reasons.

Necessary vs. Discretionary Countertop Replacements

Necessary Replacements (47%)

Homeowners replaced countertops due to extensive wear and damage (46%) or events like fire damage (15%).

Discretionary Replacements (53%)

More than half of projects were voluntary, led by homeowners updating aesthetics such as style, look, color, or material (39%) or upgrading material for better durability (36%).

Discretionary Lead  Kitchen Projects

Kitchens saw a slightly higher share of discretionary replacements (56%) compared to bathrooms (48%). Discretionary projects tend to be more sensitive to external factors, leaving homeowners in a “wait-and-see” mode influenced by economic and financial considerations.

Insights and Market Forecast

Principia’s residential countertops data product provides an in-depth analysis with a five-year demand forecast. This comprehensive segmentation by material, construction type, unit type, and region helps manufacturers identify key growth drivers and market opportunities.

Stay ahead of market trends and meet growing demand with our latest insights. Contact us today to arrange a product demo!