Countertop Market Trends: Quartz Surges as Share Gap Widens
The U.S. residential countertop market is undergoing a notable transformation, with material preferences shifting and competitive dynamics intensifying. As we look ahead to 2029, manufacturers and distributors must stay agile to capitalize on emerging opportunities, especially in the quartz segment.
Quartz Leads the Charge
Quartz continues to outpace the market, with projected volume share growth of 5.7%, significantly above the industry average. Its rise is fueled by:
- Consumer preference for durability and low maintenance
- Modern aesthetics that align with current design trends
- Technological advancements in engineered surfaces
Granite, once a staple, is steadily losing ground to quartz. Meanwhile, laminate remains a volume player but is expected to lose some share as homeowners increasingly opt for premium surfaces.
Market Recovery Expected in 2026
After a turbulent 2025 marked by tariff disruptions and economic uncertainty, both new construction and repair & remodeling segments are forecast to return to normal growth rates in 2026. This rebound presents a strategic window for suppliers to realign their portfolios and marketing efforts.
Stay ahead of market trends and meet growing demand with our latest insights. Contact us today to arrange a product demo!