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Understanding the Voice of the Market: A Look at Our BuilderSeries® Homeowner Survey

This year, Principia has surveyed over 7,000 homeowners nationwide on the home improvement projects they’ve completed. We’re excited to share a snapshot of the demographics of our homeowner sample.

The graphic below highlights the breadth and diversity of our respondents in terms of:

  • Geographic distribution
  • Respondent age
  • Household income
  • Years lived in home
  • Home size
  • Home environment
  • Age of home
  • Home value
Infographic profiling 7,016 homeowner survey respondents in 2025 by age, income, region, home age, size, value and projects completed. Top project: kitchen or bath plumbing fixtures at 37%.
Demographic profile of 7,016 homeowner survey respondents. Source: Principia Voice of Customer Surveys, 2025.

Be sure to stay tuned for more blog posts, as we’ll continue to profile our survey respondents and share meaningful trends that shape the construction and building materials space.