We help companies grow faster and more profitable by providing high quality data, analytics, and insights.
Our team is committed to living the Principia core values:
Principia has since built a reputation as one of the preeminent research and consulting firms serving the building materials and construction industry.
We did this not by trying to be everything to everyone. Instead, we focus exclusively on the strategic and tactical needs of building materials and construction industry executives who are tasked to deliver higher revenue, better margins, and increased market share.
From raw materials to the final user, Principia delivers precise voice of customer insights necessary to evaluate challenges and recommend solutions.
Bringing several decades of combined experience to the table on every project, Principia is known for analyzing the client’s most urgent challenges rapidly and completely – and then producing innovative, effective implementation strategies.
Principia’s market access enables clients to capture the true voice of the customer. Through in-depth conversations and large scale interviews, we can accurately quantify market opportunities, build a path to the customer, and determine how to manage the risk-reward opportunity of any decision facing our clients.
It’s no surprise that industry leaders count on Principia for market intelligence, insights, and advice.
Building Materials Distribution Locations Monitored
Building Material Manufacturers Tracked
Building Materials Covered
Hours of Secondary Research
Surveys Completed Annually
In-Depth Interviews Conducted Annually
Principia has been featured in the media, including several industry publications.
This year has been volatile for the U.S. residential construction industry, with first quarter indicators pointing to a strong year-over-year growth. Principia’s latest Business Conditions October 2020 provides a look at current 2020 macroeconomic indicators compared to previous years, and an outlook for residential construction in 2021.Free Download
Updated Demand and Forecast Data Now Available. Learn More >>