About Us

We're experts in navigating the market complexities of the building materials and construction industry. We understand the relevant business issues and industry dynamics across the value chain.

Our Purpose

We help companies grow faster and more profitably by providing high quality data, analytics, and insights.

Core Values

Our team is committed to living the Principia core values:

  • Value - Provide exceptional value for our clients
  • Teamwork - Effective and efficient collaboration
  • Respect - Treat others with respect and fairness
  • Integrity - Be loyal, honest and act with integrity at all times
  • Accountability - Be accountable to meet our commitments

Our Team

Principia’s associates have proven experience in what it takes to be successful while avoiding market obstacles in the building materials and construction industry.


Principia was founded in 1995 and has since built a reputation…

Principia has since built a reputation as one of the preeminent research and consulting firms serving the building materials and construction industry.

We did this not by trying to be everything to everyone. Instead, we focus exclusively on the strategic and tactical needs of building materials and construction industry executives who are tasked to deliver higher revenue, better margins, and increased market share.

From raw materials to the final user, Principia delivers precise voice of customer insights necessary to evaluate challenges and recommend solutions.

Bringing several decades of combined experience to the table on every project, Principia is known for analyzing the client’s most urgent challenges rapidly and completely – and then producing innovative, effective implementation strategies.


Principia’s market access enables clients to capture the true voice of the customer. Through in-depth conversations and large scale interviews, we can accurately quantify market opportunities, build a path to the customer, and determine how to manage the risk-reward opportunity of any decision facing our clients.

It’s no surprise that industry leaders count on Principia for market intelligence, insights, and advice.


Building Materials Distribution Locations Monitored


Building Material Manufacturers Tracked


Building Materials Covered


Hours of Secondary Research


Surveys Completed Annually


In-Depth Interviews Conducted Annually

Featured In

Principia has been featured in the media, including several industry publications.


Residential Business Conditions 2022

Principia’s latest Residential Business Conditions 2022 provides a look at historical and current macroeconomic indicators and an outlook for residential construction in the United States.

Free Download

New DemandBuilder Data Available >>> Learn More