We help companies grow faster and more profitable by providing high quality data, analytics, and insights.
Our team is committed to living the Principia core values:
Principia has since built a reputation as one of the preeminent research and consulting firms serving the building materials and construction industry.
We did this not by trying to be everything to everyone. Instead, we focus exclusively on the strategic and tactical needs of building materials and construction industry executives who are tasked to deliver higher revenue, better margins, and increased market share.
From raw materials to the final user, Principia delivers precise voice of customer insights necessary to evaluate challenges and recommend solutions.
Bringing several decades of combined experience to the table on every project, Principia is known for analyzing the client’s most urgent challenges rapidly and completely – and then producing innovative, effective implementation strategies.
Principia’s market access enables clients to capture the true voice of the customer. Through in-depth conversations and large scale interviews, we can accurately quantify market opportunities, build a path to the customer, and determine how to manage the risk-reward opportunity of any decision facing our clients.
It’s no surprise that industry leaders count on Principia for market intelligence, insights, and advice.
Building Materials Distribution Locations Monitored
Building Material Manufacturers Tracked
Building Materials Covered
Hours of Secondary Research
Surveys Completed Annually
In-Depth Interviews Conducted Annually
Principia has been featured in the media, including several industry publications.
Underlying growth in residential building materials demand is influenced primarily by the amount of repair and remodeling and new construction activity. In 2018, the 13 product categories covered within Principia’s BuilderSeries® accounted for $97.6 billion in net manufacturer revenue with repair and remodeling accounting for two-thirds of the value and one-third in new construction.Free Download