Research
Consulting

Go-To-Market Strategy

Develop market pathways for long-term share and profitability

Your Needs

A well-defined go-to-market strategy ensures that you reach customers and meet their needs effectively and efficiently

We work with you to:

  • Evaluate competitive overlap or coverage gaps
  • Assess the impact of channel dynamics on your market strategy
  • Align your channel resources to capture market opportunity
  • Develop alternate routes to market and avoid potential channel conflict
  • Measure cost to serve and support based on customer needs

Typical Program Elements

  • Category management
  • Channel mix effectiveness
  • Unique selling proposition
  • Share of wallet strategies
  • Resource deployment
Case Study

Channel Strategy to Effectively Serve Big Box Retail

A leading decking manufacturer believed it was under performing on its strategy to sell through the big box channel.

Read More
Channel-Strategy-to-Effectively-Serve-Big-Box-Retail

Download More Information

How to reach and serve customers while managing your resources is a delicate balancing act. We can help define routes to market, where value is created and what it takes to deliver against the customer need.

Download Now
Top

New DemandBuilder Data Available >>> Learn More